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World Series vs. football ratings in D.C.

By Dan Steinberg

The national ratings story for baseball vs. football was pretty well publicized this week, but in case you missed it....

On Sunday night, NBC's Steelers-Saints game drew an 11.8 national rating, while Fox's Giants-Rangers Game 4 drew a 10.4 rating.

On Monday night, the script flipped, with Fox's Giants-Rangers Game 5 earning a 10.6 national rating, while ESPN's Texans-Colts game drew an 8.6.

But we live in Washington, and we don't care about the national ratings, right? We care about the D.C. DMA ratings. And the football won, both days, convincingly.

On Sunday night in this market, the football scored a 13.6 rating in Nielsen overnights, nearly double the 6.9 rating earned by the baseball.

On Monday night in this market, the football scored a 10.2 rating in Nielsen overnights, and the baseball got a 6.8. That means approximately 235,000 D.C.-area households watched a Week 8 AFC South showdown, while 156,000 D.C.-area households watched the clinching game of the World Series. About 17 percent of TVs in use in the market were watching Monday Night Football, while about 10 percent were tuned in to the World Series.

(The games didn't start or end at the same time, and these numbers are adjusted for the real end times.)

What does it all mean? I think these numbers are worth remembering next time we take a look at the Nats local ratings. And also the next time anyone wants to debate what sort of town this is.

By Dan Steinberg  | November 4, 2010; 10:54 AM ET
Categories:  MLB, Media, NFL  
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Comments

The World Series was on TV?

Posted by: dhartogs | November 4, 2010 11:20 AM | Report abuse

There was a World Series this year?

Posted by: PowerBoater69 | November 4, 2010 11:34 AM | Report abuse

[Watch][Baseball][TV]?

Posted by: LarryBraverman | November 4, 2010 11:43 AM | Report abuse

It's a Basketball town. The Redskins being the biggest draw doesn't change that one bit.

Posted by: keino83 | November 4, 2010 12:19 PM | Report abuse

I was at the Greene Turtle in Germantown and they didn't have the World Series on any TV's at 8 o'clock. So we asked them to put on the world series. The waiter came over and switched it to ESPN2... to the World Series of Poker. That pretty much sums it up.

Posted by: Pbonds | November 4, 2010 1:31 PM | Report abuse

It's a Basketball town. The Redskins being the biggest draw doesn't change that one bit.

Posted by: keino83 | November 4, 2010 12:19 PM

Yeah, I like to think of us being an amateur basketball town with a pro football problem.

Posted by: Kev29 | November 4, 2010 1:39 PM | Report abuse

A basketball town that can't sell out its home opener, despite having the No. 1 pick in the draft?

At the amateur levels - youth sports, high school sports, collegiate - DC is a basketball town.

I think simply identifying DC as a "basketball town" is just wrong, and it's a theory belied by ticket sales, merchandise sales and TV ratings.

Posted by: ttassa | November 4, 2010 1:41 PM | Report abuse

DC is a football town and has been for a long time. This is a perfect example of that. For those that think it's a basketball town, explain the ratings for non-Redskin games that are much higher than they are for Maryland and Georgetown basketball games.

Posted by: Gambrills4 | November 4, 2010 2:39 PM | Report abuse

explain the ratings for non-Redskin games that are much higher than they are for Maryland and Georgetown basketball games.

Posted by: Gambrills4 | November 4, 2010 2:39 PM

Transplants. And there's a natural split between many college basketball schools around here - Georgetown/MD/UVa/Tech/GW and everyone else's schools. Plus college basketball only draws significant ratings in March. Go watch a Catholic league game at AU this winter and you'll see that this is a basketball city. It might not be what we watch most on TV, but it's what we know and play best.

The NFL is the most popular television show in the country - pretty much everywhere - people watch it, whoever is playing. Also, people who say that DC is a Redskins city are not completely correct. This is a Skins REGION, not city. Heck, go to a sports bar in the actual District on a Sunday and hardly anyone is paying attention to the Redskins. The suburbs are crazy for the Skins.

Posted by: Kev29 | November 4, 2010 4:09 PM | Report abuse

Thom Loverro doesn't care about ratings.

Posted by: law3 | November 4, 2010 4:51 PM | Report abuse

It's just a bad sports town in general.

Posted by: dugly2ugly | November 5, 2010 2:43 PM | Report abuse

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