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Posted at 12:34 PM ET, 02/16/2011

Bruce Allen leaves a fan a voice mail

By Dan Steinberg

Earlier this week, I wrote about Jeremy and Brennan, two Redskins fans whose letter about their love of pounding on a FedEx Field sign earned them a hand-written response from Bruce Allen.

That prompted Adam Walesiewicz to send me his own story of Allen's attentiveness. After the 2009-10 season, Adam sent a letter to Dan Snyder, talking about his horrible experience purchasing dream seats to the late-season Cowboys game: the bad sightlines, drunk fans, cold drinks, and so on. He included a check for a dollar and an offer to buy the franchise. Allen responded to the letter, apologizing for the poor game-day experience and thanking Adam for his fandom.

This past season, there were more issues that bothered Adam, and so he composed a lengthy e-mail about the game-day experience, figured out Allen's e-mail address, and sent off his missive before the season had ended. It was the usual stuff: offer hot beverages when it's cold out, keep out-of-control fans in line, hire a second cartoon artist at the tailgate club instead of closing down the station due to long lines. Less than 24 hours after he sent the message, Bruce Allen called, and left the above voice mail.

"A small gesture, but still a very cool one," as Adam put it in his note to me. "The man is about as good as they come when it comes to public relations."

I'd have to agree. Also, hard to imagine Vinny Cerrato pulling this one off.

To repeat: more of stuff like this, please, and fewer lawsuits.

By Dan Steinberg  | February 16, 2011; 12:34 PM ET
Categories:  Redskins  
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Next: Feinstein can't bring up Dan Snyder on Kornheiser's show


That's pretty damn cool and exactly what needs to be happening.

Posted by: JulzDC | February 16, 2011 12:49 PM | Report abuse

Steinz... Are you legally obligated to run this garbage? For every "feel good" stories there are dozens of examples of Dan "lil devil" Snyder and his league of mismanaged minions running roughshod over fans, media outlets, and well as threats to WRITERS.

Did he get to you?? WAKE UP Dan WAKE UP!

Posted by: DCFanCouncil | February 16, 2011 1:10 PM | Report abuse

Steinberg, good story. Glad to see that you are posting some good stuff along with the bad.

Posted by: Hondo5 | February 16, 2011 1:18 PM | Report abuse

It does not say whether Snyder accepted Adam's offer to buy the team, or whether Adam's check was cashed or returned.

I smell a story!

Posted by: NateinthePDX | February 16, 2011 1:27 PM | Report abuse

Its no secret Snyder has made some monumental errors during his ownership but hiring Allen seems to a a huge step in the right direction.
Really cool story and I think it should give Skin's fans hope that better days are ahead.

Posted by: BigDaddy651 | February 16, 2011 1:41 PM | Report abuse

I love you, Steinz, but I gotta ask: why this rash of Redskins fluff pieces all of a sudden? Did they get to you? Did they threaten the Post?

The stories themselves are harmless, but two in short order, and during the time that Snyder and the 'skins are scrambling to recover from a PR disaster--well, it just looks weird to us on the outside.

Posted by: ouij | February 16, 2011 1:47 PM | Report abuse

It's still a low-class loser organization with blind sheep and lemmings inexplicably and illogically (that means it doesn't make sense, for the vast majority of fans out there) spending their money year after year on a declining product.

Posted by: playahatah | February 16, 2011 2:11 PM | Report abuse

No this isn't a good story. Why is Bruce Allen returning calls himself? He's not the director of fan satisfaction. He's a general manager. He should be scouting players and negotiating contracts. I'd much rather Allen knew about Cam Newton than Adam's who's mad he can't get warm coffee whens its cold outside.

Posted by: faraji00 | February 16, 2011 5:27 PM | Report abuse

Real Nice. The gameday experience still sucks and the product is equally as bad. Again, snyder has turned this organization upside down. Think back to what Allen's dad would have said to the Fan.

" We're hear to win football games and play for superbowls" If you want to come great, if not watch us win from the confines of your home" The product and experience is SOOOOO bad that a GM is calling fans about long lines and hot chocolate!

Seriously, Do you think Ozzie Newsome and Bill Polian are calling fans to see if there's enough warm beverages being served??? Lastly Vinny was barely qualified for customer satisfaction job but I thought allen was supposed to be a real GM. Again, he's the leprachaun's pawn and spends his day being General Redskins Cheerleader because he is the only exec in that organization tolerated by the fans.

Posted by: jdb70 | February 16, 2011 6:23 PM | Report abuse

Anyone can attend a football game, part of the fun of going to the game is the "fan experience". With the price that is charged now a days, you damned well better get more then just "a football game".

To answer the question, I have heard of several teams whose GM's email a fan or write them a letter. You could argue he should have a different title (perhaps President of Salary Cap and Media/Fan relations) but the bottom line is he has a GM who works the numbers under him. Bottom line is what he is doing is working, and all you have to do is ask about to season ticket hodlers to see if they like the new things he has done. Of course winning cures it, but this team was torn apart by Vinny and Snyder, and it will not be fixed in one year (or even two). It will take time, and patience. I am a firm believer, however, that if Snyder does not get nervous and stick with these guys, the franchise will turn around.

My guess is it takes him all of 5 minutes at the end of the day to make these calls or write notes, and it leaves a impression for a lifetime for that fan. Do this one a week, after a month you have made 4 fans day, if not week or month (or year)!

Posted by: Adam20191 | February 16, 2011 8:59 PM | Report abuse

Hey Steinz, I appreciate that you are reporting all the news. The good, the bad, and the ugly. Keep up the good work.

Posted by: ProfessorWrightBSU | February 17, 2011 1:53 PM | Report abuse

Keep more of the positive and neutral Skins articles coming! It helps counter balances all of the negative stuff.

I also liked the old photo you put in that other article. The Post probably has tons of vintage Redskins photo's in it's archives. Dust some of those things off and let's see some more!


Posted by: FootballCardSnatcher | February 18, 2011 8:31 AM | Report abuse

let me put it to you like this the minute snyder bought the team everyone knew what kind of owner he was gonna be here is the problem though, they had a chance between john kent cooke and someone else that was trying to but the team but he didn't have enough money upfront to buy the team and both of them the mistake they made was that they told snyder what kind of money they were willing to put up for the team instead of remaining quiet and working out some kind of partnership between them who knows where this team will be right now if snyder is not the owner and if there is one thing that snyder need to learn about being an owner is that he needs to keep a coach for as long as possible and he needs to make winning no. 1 priority instead of making money this is a lesson he has not learned yet and until he does and he hires the right coaches that can take this team to the playoffs on consistent bases this team is not changing no matter how hard he tries.

Posted by: rmnkevorkian | February 20, 2011 12:19 AM | Report abuse

Nice that Bruce Allen made the call, shows that hopefully things have changed. But I personally could care less about warm beer, cold coffee or poor sightlines.... I want to sit in my seat and be proud of the team I am cheering for. I want to have meaningful games in December. I want high character players that care...Who are willing to work hard for their money and take pride in the organization and community that they represent. I think that Bruce Allen and company are taking the Redskins in the right direction.

Posted by: SkinsFanNC9 | February 20, 2011 2:15 PM | Report abuse

Yawn...the Redskin sycophants are scraping the bottom of the barrel these days.

Posted by: JCM-51 | February 20, 2011 5:45 PM | Report abuse

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