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Fenty debuts TV ads; touts 'determination' over 'arrogance'

The first television advertisements of the District's 2010 campaign season will begin airing Friday. They are, not surprisingly, for Mayor Adrian M. Fenty's well-financed re-election campaign.

Fenty is running three 15-second ads on local network and cable stations, says campaign spokesman Sean Madigan. They will run for a "couple of weeks," he said.

One spot provided in advance to the Washington Post takes direct aim at the notion that Fenty is arrogant and insensitive. The ad addresses the perception without refuting it, touting that Fenty's approach has gotten results. Other ads take aim at notions that Fenty hasn't delivered for east-of-the-river neighborhoods and that he hasn't stood up for small businesses, Madigan says.

Fenty does not appear in the ad provided to the Post; it features Kamili Anderson, president of the Brightwood Neighborhood Association, sitting on a stoop.

"Some people say Adrian has changed, that he's arrogant," Anderson says. "But it took his determination to renovate the Tewkesbury into affordable and gorgeous housing for Ward 4 residents. That's not arrogance, that's the determination he's shown as a council member and as mayor."

Fenty cut the ribbon last month on the project featured in the ad, a 26-unit condominium building at 6425 14th St. NW. The city purchased the property in 2008 from Vincent Abell, an alleged slumlord who has been sued by the District for housing violations. The wholesale $3.8 million renovation was done by Blue Skye Construction -- a firm owned by close Fenty ally Bryan "Scottie" Irving.

Over Fenty's green sunburst logo, Anderson says, "He listens to folks and then he gets about doing the job." The Fenty campaign slogan hits the screen: "No Excuses. Just Results."

Fenty aired one TV ad in 2006, shortly before his dominant primary victory over Linda Cropp. That ad touted Fenty's responsiveness, with the candidate, sitting on a stoop, as his numerous BlackBerrys buzzed.

By Mike DeBonis  |  July 8, 2010; 3:02 PM ET
Categories:  Adrian Fenty , DCision 2010 , The District  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: Fenty pulled over for illegal turn in Chinatown
Next: DeMorning DeBonis: July 9, 2010


Not drinking the Fenty kool aid in 2010. Been there, done that.

Posted by: concernedaboutdc | July 8, 2010 3:57 PM | Report abuse

And watch we find out the project discussed in the video was planned, and began execution under Williams.

This is called plagiarism

Posted by: Fatmanny | July 8, 2010 4:20 PM | Report abuse

Fenty does not appear in the ad provided to the Post; it features Kamili Anderson, president of the Brightwood Neighborhood Association, sitting on a stoop. How much is Ms. Anderson getting paid?

Fenty cannot appear in the ad because he cannot remember the lines.

Sorry King Fenty--save your money.

Posted by: bnew100 | July 8, 2010 5:01 PM | Report abuse

The ads will not help. Fenty has to go! September cannot get here soon enough.

Posted by: diahhna | July 8, 2010 5:58 PM | Report abuse

This ad is so much like its candidate - short on substance.

Posted by: ssmd11 | July 8, 2010 9:42 PM | Report abuse

Risky ad, can reinforce the negative perception for those who were not aware. Fenty voters have cursory knowledge of the city and this is the backhanded compliment of ads. Also why buy ads during the traditional low season for television viewing. But he has the money so burn it.

Posted by: 411Tibby | July 8, 2010 10:32 PM | Report abuse

Kamili Anderson is so far up in King Fenty's behind, she's pathetic. The Tewkesbury is not all that, take my word for it. I can't stand Ward 4 Muriel Bowser and King Fenty.

Posted by: Ward4DC | July 9, 2010 12:22 AM | Report abuse

Blue Skye Construction is "currently" paying Sinclair Skinner $10,000 per month as a consultant!!! Blue Skye all of a sudden gets multiple construction contracts.

Posted by: BILLJA | July 9, 2010 11:24 AM | Report abuse

@bnew100, Priceless!

Posted by: fivetogo | July 10, 2010 3:12 PM | Report abuse

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