Fenty debuts TV ads; touts 'determination' over 'arrogance'
The first television advertisements of the District's 2010 campaign season will begin airing Friday. They are, not surprisingly, for Mayor Adrian M. Fenty's well-financed re-election campaign.
Fenty is running three 15-second ads on local network and cable stations, says campaign spokesman Sean Madigan. They will run for a "couple of weeks," he said.
One spot provided in advance to the Washington Post takes direct aim at the notion that Fenty is arrogant and insensitive. The ad addresses the perception without refuting it, touting that Fenty's approach has gotten results. Other ads take aim at notions that Fenty hasn't delivered for east-of-the-river neighborhoods and that he hasn't stood up for small businesses, Madigan says.
Fenty does not appear in the ad provided to the Post; it features Kamili Anderson, president of the Brightwood Neighborhood Association, sitting on a stoop.
"Some people say Adrian has changed, that he's arrogant," Anderson says. "But it took his determination to renovate the Tewkesbury into affordable and gorgeous housing for Ward 4 residents. That's not arrogance, that's the determination he's shown as a council member and as mayor."
Fenty cut the ribbon last month on the project featured in the ad, a 26-unit condominium building at 6425 14th St. NW. The city purchased the property in 2008 from Vincent Abell, an alleged slumlord who has been sued by the District for housing violations. The wholesale $3.8 million renovation was done by Blue Skye Construction -- a firm owned by close Fenty ally Bryan "Scottie" Irving.
Over Fenty's green sunburst logo, Anderson says, "He listens to folks and then he gets about doing the job." The Fenty campaign slogan hits the screen: "No Excuses. Just Results."
Fenty aired one TV ad in 2006, shortly before his dominant primary victory over Linda Cropp. That ad touted Fenty's responsiveness, with the candidate, sitting on a stoop, as his numerous BlackBerrys buzzed.
July 8, 2010; 3:02 PM ET
Categories: Adrian Fenty , DCision 2010 , The District
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