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Posted at 2:32 PM ET, 02/10/2011

Don Peebles' award-winning, racially charged anti-Fenty mailer

By Mike DeBonis


Behold the mailer that helped take down Mayor Adrian Fenty.

Produced by an independent expenditure committee largely funded by megadeveloper R. Donahue Peebles, the mailer this week won a prestigious Reed Award from Campaigns & Elections magazine, in the category of best direct mail for a "Democratic Independent Expenditure Campaign/Issue Advocacy."

You can see why it might have been effective, baldly capitalizing on perceptions among black voters that Fenty wasn't serving their interests. "See what Fenty has done for Ward 8," it says. "America's highest poverty rate ... The city's worst public schools ... The city's highest crime rate."

"If Fenty wins," it reads, "you lose."

Fenty won only 16 percent of the primary vote in Ward 8, which saw turnout rise more than 40 percent over the 2006 mayoral primary -- the most of any ward in the city.

Texas-based mail firm Gold Communications and consultant Andi Pringle designed the mailing.

By Mike DeBonis  | February 10, 2011; 2:32 PM ET
Categories:  Adrian Fenty, Don Peebles  
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Thank you Don Peebles!

Posted by: TiredOfPropoganda | February 10, 2011 10:13 PM | Report abuse

I am so sick and tired of folks perpetuating the myth that "those folks" in Ward 8 do not know what's good for them. Do you really believe this flyer is the cause of Fenty's take down, as you say? Really? Folks - Black, White, poor, middle-class, rich, uneducated and educated did not vote for Fenty because his illusion (of being a young, smart leader) quickly dissipated into reality (of him as a young, arrogant, above-it-all, & bumbling dictator). By the time these mailers were received, voters had ALREADY made up their minds to vote for "Anybody but Fenty". Come on DeBonis, you are better than this !

Posted by: LTshonuff1 | February 10, 2011 10:35 PM | Report abuse

Mr. Debonis,

How is this direct mail piece racially charged? keep in mind, the "Willie Horton: as was racially-charged.

This piece is factual, demographically directed to people in the ZIP codes it targets(which is why w call it "direct mail"), and does nothing to bait one issue like race into a contest between two candidates who happen to be black.

If anything, the piece does a great service to point out that BOEE, under Fenty, did little to reach out to (all) voters regarding early voting. Guess who's likely to NOT turn out when that happens? Voters from the low-performing precincts, which also happen to be the ones with "the highteset poverty rate," "worst public schools," and the "highest crime rates."

If anything Mr. Peebles piece is "reality-charged," and the Post should be applauding his political yet public service announcement.

And that's the Word!

Posted by: tcs1999 | February 10, 2011 10:59 PM | Report abuse

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