Don Peebles' award-winning, racially charged anti-Fenty mailer
Behold the mailer that helped take down Mayor Adrian Fenty.
Produced by an independent expenditure committee largely funded by megadeveloper R. Donahue Peebles, the mailer this week won a prestigious Reed Award from Campaigns & Elections magazine, in the category of best direct mail for a "Democratic Independent Expenditure Campaign/Issue Advocacy."
You can see why it might have been effective, baldly capitalizing on perceptions among black voters that Fenty wasn't serving their interests. "See what Fenty has done for Ward 8," it says. "America's highest poverty rate ... The city's worst public schools ... The city's highest crime rate."
"If Fenty wins," it reads, "you lose."
Fenty won only 16 percent of the primary vote in Ward 8, which saw turnout rise more than 40 percent over the 2006 mayoral primary -- the most of any ward in the city.
Texas-based mail firm Gold Communications and consultant Andi Pringle designed the mailing.
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