NFLPA says its 'Let us play' ad was rejected by CBS College Sports Network
A video that was produced by the NFL Players Association for its "Let us play" campaign, has been rejected by the CBS College Sports Network, which will air the NFLPA All-Star Game on Feb. 5.
"I tried to have my team contact CBS to try to understand exactly what happened, but apparently they said they didn't want to get involved with the labor negotiations," George Atallah, assistant executive director of external affairs for the NFLPA, told Ad Age, which reported the story.
Game organizers, according to Atallah, were given the news by Kim Niforos Bolan, CBS College Sports Network vice-president-programming. It was unclear who made the decision and calls to CBS, which is one of four networks broadcasting NFL games, by Ad Age were not returned. The union is given two minutes of commercial time in its contract with game organizers.
| January 31, 2011; 11:37 AM ET
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Posted by: Stevida | January 31, 2011 7:42 PM | Report abuse