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Posted at 1:35 PM ET, 01/ 3/2011

Ron Franklin calls Jeannine Edwards 'sweet baby'

By Cindy Boren

Updated at 10:21 p.m.

Jeannine Edwards of ESPN clarified a few things concerning the incident with Ron Franklin. She told USA Today's Michael McCarthy that Franklin called her "sweet baby," not "sweetcakes," and that another employee who was present reported the incident.

"I said some things I shouldn't have and am sorry," Franklin said. "I deserved to be taken off the Fiesta Bowl."

Filed at 1:35 p.m.

Perhaps this is an entry better left to one of the big, strong male bloggers, but they're all busy drinking testosterone and talking about tires.

ESPN pulled Ron Franklin from its Fiesta Bowl broadcast because of comments made to sideline reporter Jeannine Edwards in a production meeting that also included announcers Ed Cunningham and Rod Gilmore. According to Sports by Brooks, Edwards tried to enter the conversation when the recent election of Gilmore's wife as Alameda, Calif., mayor came up and Franklin reportedly said to her, "Why don't you leave this to the boys, sweetcakes?"

Edwards replied: "Don't call me sweetcakes, I don't like being talked to like that."

Franklin then said, "Okay then, [expletive]."

Franklin reported the incident, coordinating producer Ed Placey confirmed it and Franklin was pulled from the Fiesta Bowl broadcast.

"We made a late play-by-play change to the Fiesta Bowl radio team," ESPN spokesman Josh Krulewitz told Sports by Brooks. "We're not going to get into specifics other than to say adhering to our personal conduct policies and showing respect for colleagues are of the utmost importance to our company and we take them extremely seriously."

This isn't Franklin's first incident. He reportedly called Holly Rowe "sweetheart" in a 2005 broadcast.

By Cindy Boren  | January 3, 2011; 1:35 PM ET
Categories:  ESPN  
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Comments

wow. That's pretty shocking. He always seemed very professional on the air to me.

Posted by: fedssocr | January 3, 2011 2:39 PM | Report abuse

Come now baby cakes Boren. The only thing you should be stirring up is my drink honey, not trouble for us manly men!

On a serious note - the dude is an idiot and should be fired. If this is his 2nd offense - why is he still around?

Posted by: Stevida | January 3, 2011 2:50 PM | Report abuse

This is getting old, seriously. Can't anyone say anything without anyone getting offended anymore? It's not like he smacked her on the fanny and said it with a big grin on his face. We were not there, no one else was, she is being too darn sensitive. I've been called worse, in the workplace, and I am a guy! Get over yourself, Jeannine.

Posted by: taocpa | January 3, 2011 2:50 PM | Report abuse

So what? Political Correctness has neutered society.

Posted by: VirginiaCitizen | January 3, 2011 2:51 PM | Report abuse

why did she bring in politics anyway,cindy get a job in the style section. you look pretty sweet in your picture

Posted by: rwest828hope | January 3, 2011 3:00 PM | Report abuse

why did she bring in politics anyway,cindy get a job in the style section. you look pretty sweet in your picture

Posted by: rwest828hope | January 3, 2011 3:01 PM | Report abuse

Listen Sweetcakes -

If you are gonna steal stuff from a real blog (meaning one written by a man), at least copy it down right.

SBB states that Edwards is the one who went whining to ESPN management.

You say:
******************
Edwards replied: "Don't call me sweetcakes, I don't like being talked to like that."

Franklin then said, "Okay then, [expletive]."

Franklin reported the incident, coordinating producer Ed Placey confirmed it and Franklin was pulled from the Fiesta Bowl broadcast.
******************
I find it doubtful that Ron Franklin went to ESPN to tell them about this.

Go blog about recipes or something and let the men handle the sports.

Posted by: dawgatauburn | January 3, 2011 3:06 PM | Report abuse

Wow. PC rules.

Posted by: FLvet | January 3, 2011 3:11 PM | Report abuse

Jeez, what a munch of misogynists responding to this blog. Get over yourselves, little boys.

Posted by: oberle1 | January 3, 2011 3:12 PM | Report abuse

I'm a man and I love when women call me sweetcakes. Sometimes I offer them a big hard anaconda sized thank you!

Posted by: Mitchavery7 | January 3, 2011 3:22 PM | Report abuse

Have you met Jeannine Edwards? Does her name sound familiar? Of course it dos she is a sports sideline reporter for ESPN and the same reporter that was in the middle of a mess involving ESPN announcer Ron Franklin when he called her sweetcakes and a-hole. Find out about that terrible incident that cost him his job plus check out Jeannine’s biography, photos and video below.
Jeannine Edwards: ESPN Reporter (Video) http://sports.rightpundits.com/?p=5678

Posted by: Miva | January 3, 2011 3:27 PM | Report abuse

I understand removing him if he's being a jerk and telling her to leave this conversation to the guys. I don't understand this as a second offense, if the first offense was just him calling someone sweetheart. Where I come from, Washington DC, calling someone sweetheart is not a demeaning term. Guess I'd need to see the context. Was it "shut your mouth sweetheart" or was it simply referring to her affectionately? Keep in mind, the feminist movement created a culture in the workplace where men are afraid to give women any compliments on their attire or on their looks for fear of being accused of sexual harassment.

Posted by: Barno1 | January 3, 2011 3:28 PM | Report abuse

this is a non-story that is begging for joke responses. I don't know who Ron Franklin is but I imagine he's an old codger that is clearly stuck in his ways of treating women. Guys like Jerry Lewis still speak like that but yet he gets a pass for some reason.

Posted by: bowie2000 | January 3, 2011 3:44 PM | Report abuse

If Ron Franklin meant using "sweetcakes" as an endearing or flattering term then I am sure no one would be upset, but you can be darn sure that Franklin said it to be condescending and therefore Franklin got what he deserved.

Posted by: jrussell1 | January 3, 2011 4:09 PM | Report abuse

Franklin was out of line. Boren's decidedly mindless response is as well. Ah, equality.

Posted by: mbcnewspaper | January 3, 2011 4:25 PM | Report abuse

What a Neanderthal. Along with you Neanderthal lovers and women haters. As reported, the context was shut up. You shut up.

Posted by: zorro2 | January 3, 2011 4:26 PM | Report abuse

@boren

"Perhaps this is an entry better left to one of the big, strong male bloggers, but they're all busy drinking testosterone and talking about tires."
-------------------------------
As a man I find this offensive and demand that you should report yourself to your editors.

Posted by: redhotCAPSaicin | January 3, 2011 4:37 PM | Report abuse

On second thought, maybe I should borrow one of your editors. The above should not have said "should". Anyway, I'm off to drink some testosterone.

Posted by: redhotCAPSaicin | January 3, 2011 4:42 PM | Report abuse

You're missing the point that he called Holly Rowe "sweetheart" on the air in the 2005 incident -- and in a manner that undermined her credibility as a reporter. There are plenty of quality broadcasters who would kill for that job -- and be able to work within the rules, respecting ALL of their colleagues, not just the ones full of testoserone.

Posted by: Dilleaux | January 3, 2011 4:46 PM | Report abuse

Losen up Cindy baby. You're too ugly to get a man on intellect alone.

Posted by: BO_____Stinks | January 3, 2011 4:50 PM | Report abuse

BO_____Stinks, you're an idiot. Would love to see your picture though so we could all judge you. And combining a famous Riggins line with the statement "you're too ugly to get a man on intellect alone" doesn't even make sense. Last but definitely not least, Cindy was BEING SARCASTIC with the testosterone comments you unbelievable moron.

Apparently this blog is way over some people's heads.

Posted by: Barno1 | January 3, 2011 4:56 PM | Report abuse

I think it was the "Okay then, (bleep)." that got him in trouble. Sweetcakes is innocent enough and forgivable.

Posted by: ozpunk | January 3, 2011 4:56 PM | Report abuse

All males in sports must be subjected to women reporters hanging out in their locker rooms immediately after games, yet women are the ones who complain about being humiliated ? Give me a break...

Posted by: SirLoinofBeef | January 3, 2011 4:57 PM | Report abuse

It's called "Sexual Harassment". Real men don't need to talk down to anyone, do they? Apparently, many of the responders here do need to talk down to others. Or imagine it that way. And my dad can still beat up your dad. Gosh.

Posted by: citizen625 | January 3, 2011 5:15 PM | Report abuse

Just a quick update...Edwards clarified to say that she was called "sweet baby." Updating the post now.

Posted by: CindyBoren | January 3, 2011 5:19 PM | Report abuse

If a reporter isn't tough enough to take on another reporter who is being a jerk than they don't belong in the business. This should have been handled by those closest to the event. I don't care if you are male or female, reporting is a contact sport and if you put on those gloves than you must protect yourself. And the other folks at the table should have supported her.

monty keeling

Posted by: cstation | January 3, 2011 5:20 PM | Report abuse

At least Cindy Boren will never have to endure somone calling her Sweetcakes. (Other then Ray Charles or Stevie Wonder). Girl is fugly.

Posted by: Cobra2 | January 3, 2011 5:20 PM | Report abuse

That this issue has gone beyond the personal level is strange. Reporting is a contact sport and if you can't take on a jerk you probably shouldn't be in the profession. On the other hand the others on the scene should have backed her up. What's wrong with these people?

Posted by: cstation | January 3, 2011 5:23 PM | Report abuse

Cindy you don't have to take this crap from these losers. Just delete their infantile comments. I guarantee you that anyone calling a woman ugly on an anonymous internet message board has self esteem issues themselves.

Cobra, have you done anything in your life where we might find your name and picture online? Most people who have accomplished something you can find their face online. Would love a chance to judge you like you did to Cindy.

Posted by: Barno1 | January 3, 2011 5:29 PM | Report abuse

Calling someone "sweet baby," "sweetheart," or "b**ch" has no place in the workplace.

Posted by: SubRosa2 | January 3, 2011 5:49 PM | Report abuse

Franklin is an excellent play-by-play man who is mostly retired now.

This sounds like a workplace HR issue. Why is it even in the news?

Posted by: PS7900 | January 3, 2011 7:11 PM | Report abuse

Why is "sweet baby" two words but "sweetcakes" is one word? It seems both should be one word or two words for parallelism.

Posted by: Bitter_Bill | January 3, 2011 8:59 PM | Report abuse

Seriously, who gives a fig? Everybody knows ESPN central is a notoriously sexed up environment. Should they clean up? Sure, yeah, maybe. But don't change the tone of the place. It has character.

Posted by: CopyKinetics | January 3, 2011 11:15 PM | Report abuse

I would say I'm shocked at some of these infantile comments, but I'm not. These children (many of whom are over 21) think they are being clever and funny when they can hide behind an IP address.

Cindy shouldn't delete them--it's more ammunition for why we need more dollars going toward education and parenting classes.

Posted by: peauxsucent888 | January 4, 2011 11:00 AM | Report abuse

I won't defend anyone calling anyone else an "a--hole" in a professional setting, but I seem to recall that during his campaign Barack Obama called a female reporter "sweetheart" that that she and most of folks in the media (women included) thought it was funny and endearing.

Posted by: jemaddux | January 4, 2011 5:12 PM | Report abuse

"How you doin', sweetheart?" is a harmless enough phrase in general... but to use it in the way this joker used it is simply demeaning. Coupled with the b**** line, and spewed in a professional setting, it's absolutely unforgivable..

Posted by: leajones99 | January 4, 2011 7:44 PM | Report abuse

So..... isn't this comment to lead this story/blog by Cindy considered "sexist"?

"Perhaps this is an entry better left to one of the big, strong male bloggers, but they're all busy drinking testosterone and talking about tires."

ummm....really?

Posted by: JustDean | January 4, 2011 11:26 PM | Report abuse

Cindy,

Very poor way to handle this story:

"Perhaps this is an entry better left to one of the big, strong male bloggers, but they're all busy drinking testosterone and talking about tires."

We [males] aren't all sexist like Mr. Franklin. Your comment was equally inappropriate. You are in a position here to represent female professionals and use this issue as leverage; your reaction really soured that opportunity. Ironically, Jeannine Edwards would be disappointed in your commentary on this story.

Glad to see ESPN handling this issue appropriately. My support goes to Ms. Edwards.

Posted by: shoomoo | January 5, 2011 9:47 AM | Report abuse

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