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Posted at 2:49 PM ET, 01/19/2011

Texas, ESPN reach agreement on 20-year, $300-million deal

By Cindy Boren

The University of Texas and ESPN have reached agreement on a 20-year, $300-million deal for a network that will carry Longhorn sports and content.

Don Hale, a spokesman for Texas, confirmed the details to the Associated Press.

The Longhorn network will be "a testament to the school's remarkable, tradition-rich success and widespread, devoted fan base," George Bodenheimer, president of ESPN and ABC Sports, said.

More than 80 percent of the revenue is expected to go to the university with IMG, Texas' licensing and marketing partner, also involved.

By Cindy Boren  | January 19, 2011; 2:49 PM ET
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good day for The University of Texas

Posted by: gpoi | January 19, 2011 3:09 PM | Report abuse

I am NOT watching that...unless it's the best thing on.

Posted by: SMACK1 | January 19, 2011 3:54 PM | Report abuse

Nothing more than a regional program--ridiculous if it's broadcast outside of North Mexico.

Posted by: MerlinTerps | January 19, 2011 7:41 PM | Report abuse

See, here's where I think we've crossed a line of some sort.

If you're essentially a news outlet, as ESPN like to imagine itself, then your position should be un-biased (I know, look where I'm posting.. lol).

But by tying your fortunes to a team, instead of the league, you're going to be driven to obtain success just for that squad. It's going to tilt the scales in the Longhorns' favor in many ways.

This is wrong and should be stopped.

Posted by: DikShuttle | January 20, 2011 8:42 AM | Report abuse

lmao @ SMACK.... "I'm not watching this"

Posted by: DikShuttle | January 20, 2011 8:43 AM | Report abuse

Just wow. And who are the 'producers' of work for this income? Mostly the players, right? So tell me why the players shouldn't be entitled to an above-the-table fair share of this $?

Posted by: G-SHOK | January 20, 2011 9:45 AM | Report abuse

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