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Posted at 7:57 AM ET, 02/ 8/2011

Jerry Jones issues statement on Super Bowl ticket mess

By Cindy Boren

Dallas Cowboys owner and Super Bowl XLV host Jerry Jones has declined to speak to the media but issued a statement about the mess that deprived 400 fans with tickets of seats and prompted an apology and promise of a review by NFL Commissioner Roger Goodell.

Cowboys Stadium was designed with the versatility to be fully capable accommodating the number of seats that were scheduled to be in place for Super Bowl XLV. The stadium configuration was part of the Host Committee bid that was approved by the NFL owners in 2007. The NFL, the Host Committee, the Cowboys, and the City of Arlington worked closely to ensure as safe and as enjoyable experience for as many fans as possible.
The incomplete installation of temporary seats left a limited number of sections unusable for yesterday's game. Manpower and timing issues caused inconveniences to some fans. At the end of the preparations, approximately 400 fans attending the game were not able to watch from those installed seats. We deeply regret their Super Bowl experience was impacted by this error, and we share that responsibility with the NFL. We will also continue to work closely with the NFL in its complete review of Super Bowl XLV.
At the end of the day, the game on the field, and the stadium where it was played, exceeded the high level of expectation that the Super Bowl presents. It was a great game in a great venue, and it was an experience that will begin the process of bringing future Super Bowls to North Texas. Our region displayed the type of tremendous commitment of resources, services, enthusiasm, and hospitality that validates our community as a most worthy home to this wonderful event in the years to come.
Our collective goals all along were to ensure that more than 103,000 people would be able to have an enjoyable game day experience on Super Bowl Sunday while also being a part of an event that ultimately produced the largest television audience for any program ever.
We are very proud of the collective efforts of all of the North Texas communities that worked tirelessly to present this event in a very successful manner. It was an effort that also involved overcoming some challenges presented by Mother Nature that had an effect on not only our region, but millions of people all over the country. In addition, we cannot say enough about the level of help and cooperation the City of Arlington provided us during our Super Bowl planning and game presentation.

There's an apology in there somewhere, even though the NFL, not owners, puts on Super Bowls. The bigger issue is what the problems in Dallas portend. After a week in JerryWorld, Sally Jenkins warns that the game is out of control and must be reined in. Is she right? Is this the year the Super Bowl jumped the shark?

By Cindy Boren  | February 8, 2011; 7:57 AM ET
Categories:  Super Bowl XLV  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: Report: NFL knew seating snafu was possible days before Super Bowl
Next: Rodgers blabs to Letterman; Aguilera knows the words (really)


There was a Superbowl??

Posted by: joeblotnik49 | February 8, 2011 9:28 AM | Report abuse

Far too much is being made of the 450 fans. Yes, it was bad that they couldn't watch the game but they have been compensated nicely for their trouble. It is, after all, a football game and it's not like someone died or was seriously hurt. Let's keep this in perspective.

Posted by: Aerowaz | February 8, 2011 9:41 AM | Report abuse

Eagan Avenatti, LLP has launched an investigation into possible claims against the Cowboys and Jones after receiving reports that the Cowboys and Jones deceived hundreds of the team’s best season ticket holders into paying $1,200 a seat for Super Bowl tickets that turned out to be temporary seats with obstructed views:

Posted by: DC5Jenn | February 8, 2011 9:52 AM | Report abuse

As we are treated as nothing more than flocks of sheep by the NFL, MLB, NHL, NBA, Comcast, DirecTV, DISH Network, NCAA, NASCAR, and on and on, I suggest that we turn it on them and let them eat their tickets, broadcasts, and merchandise.

Of course that's not going to happen because we are the ones who let them herd us down the path to the current state of insanity.

Posted by: tojo45 | February 8, 2011 10:23 AM | Report abuse

Far too much is being made of the 450 fans. Yes, it was bad that they couldn't watch the game but they have been compensated nicely for their trouble. It is, after all, a football game and it's not like someone died or was seriously hurt. Let's keep this in perspective.

Posted by: Aerowaz | February 8, 2011 9:41 AM | Report abuse

Then go post in the world politics section.

I went to the Pats/Giants SB and can tell you they were not well compensated especially if they were Steeler/Packer fans.

Airfare, hotel, tourist amenities like food and merchandise, are all immensely marked up. If this SB was anything like the one I went to, not all of them paid face value for the tickets either.

Why bother paying all of the mark ups IF YOU DON'T EVEN GET TO WATCH THE GAME!

Really above all else how can you put a monetary value on the experience. Most people may have one to no oppurtunity to ever go see one.

Judging by the temporary seating they purchased these fans were not hollywood celebs that can just go to next years game.

Posted by: Eman8 | February 8, 2011 12:33 PM | Report abuse

$800 for a ticket on a hard, cold bleacher that probably has an obtructed view of ants running around on a field a mile away?

Seriously, when did this country lose its collective mind?

Posted by: Ve1ostrummer | February 8, 2011 12:56 PM | Report abuse

Hey Aerowaz
So what you're saying is that unless someone dies no one has a right to be upset when they are done wrong. You are either an idiot or stupid!!!!

Posted by: Run-4st-Run | February 8, 2011 1:29 PM | Report abuse

JJ doing his best, being delusional!!!! LOL!!!!

Posted by: ladyredskins | February 8, 2011 1:36 PM | Report abuse

Because of this debacle, I bet Jerry doesn't get another SuperBowl while he is owner of the stadium.

Posted by: neil64 | February 8, 2011 1:47 PM | Report abuse

400 or so seats not being ready for the game is a huge indictment on Jones and the Dallas operation. Inexcusable. Really, a felony. Who cares if the people got compensated for not getting the seats they had paid for. Many probably traveled huge distances to get to the game and had to pay huge for travel, accommodations, etc. Jones should buy them a premier ticket for the next SuperBowl, at least, as some part of compensation.

Posted by: Chicagoburned | February 8, 2011 3:05 PM | Report abuse

I hardly think the Super Bowl has "jumped the shark" in a year in which it became the most-viewed American TV program ever.

Personally, I thought Sally Jenkins' column was laughable. Is the Super Bowl a bloated tribute to marketing excess? Sure, but it has been that way for THIRTY YEARS! I don't see anything different this year, apart from the snow and the snafu with the seats.

There may be a time when the NFL has to work harder to bring the average person back into the picture, but that time is not now. The NFL makes most of its money on TV rights and merchandise, and as long as we all keeping watching the broadcasts and buying grossly overpriced replica jerseys, the NFL will keep things just as they are now.

Posted by: acoberst1 | February 8, 2011 3:40 PM | Report abuse

Oh please. Mr. Jones did nothing wrong; why should he apologize? The NFL was at fault, and has generously compensated the affected fans. Cindy's attempts to keep dumping dirt on the molehill just isn't flying. Even Wilbon said he no longer felt sorry for those fans, they had gotten so much from the NFL.

Posted by: Nemo24601 | February 8, 2011 4:49 PM | Report abuse

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