McDonald's Sales Continue Surge
Call it a McLeading economic indicator.
McDonald's had another strong sales month, as consumers continued to "trade down" from higher-priced restaurants to McDonald's in January.
In the U.S., same-store McDonald's sales in January were up 5.4 percent compared to January of last year.
Worldwide, Mickey D's January sales were up 7.1 percent, which is either an indication of harder times elsewhere or the novelty of the burger king in emerging countries.
Shares of McDonald's are up about 5 percent from this time last year which, given the carnage that was 2008, is pretty impressive.
Elsewhere, rivals are trying to catch up to McDonald's.
Wendy's/Arby's is overhauling its breakfast menu, Bloomberg reports, and even Starbucks is going to try a breakfast value meal, acknowledging the fact that, in a recession, a $3 cup of coffee is not much of a value.
Starbucks will begin selling egg sandwiches with their coffee and oatmeal with lattes. (The guess here is that until Starbucks converts every one of its stores to drive-throughs, McDonald's will still have the edge.)
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