Portfolio Magazine to Fold
Happy birthday, Portfolio! Now, it's time to go.
Conde Nast said today that it is shutting down the two-year-old magazine that catered to the bigwigs of the business world. In a statement, Conde Nast Chief Executive Charles H. Townsend said: “The pressures and realities of the continuous deep economic slump have lowered Portfolio’s revenue projections below what is needed to continue publication."
The magazine and its Web site launched in May 2007. Staff was notified of the plans to close this morning.
Conde Nast has also recently shuttered the home furnishings magazine Domino and Golf for Women. Another one bites the dust.
-- Ylan Q. Mui
By
Ylan Mui
|
April 27, 2009; 11:37 AM ET
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Posted by: millionea7 | April 27, 2009 12:38 PM | Report abuse
This was my favorite "read on the plane" magazine. Loved the recent article on the pipeline to nowhere that no one else was covering.
Posted by: jboggess | April 27, 2009 12:44 PM | Report abuse
Portfolio was a terrible, ramshackle magazine. It never really found its footing - it was always all over the place. I'm not surprised that it folded.
Posted by: CandyKay | April 27, 2009 1:34 PM | Report abuse
Just received my May issue today. I really enjoy Portfolio as it covers many subjects that other business magazines avoid. They even showed me how to view free porn on the internet. That was worth the subscription price alone. What will they offer in place for the 6 months left opn my subscription?
Posted by: msjn1 | April 27, 2009 3:12 PM | Report abuse
I enjoyed Portfolio, but I agree that it never really was, well, anything. It wasn't a lifestyle magazine, it wasn't a business magazine, it was... well, I suppose it tried to be Forbes but didn't quite get there.
Posted by: mapleleaves1 | April 27, 2009 5:34 PM | Report abuse
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wasn't it Conde Nast's Portfolio that broke the Dodd/Friends of Angelo loan scandal?