Report: New Belgian Owner Of Budweiser To Raise U.S. Beer Prices
As if it wasn't disturbing enough to American patriots that AB InBev -- the Belgian-Brazilian beer conglomerate -- bought St. Louis-based Anheuser-Busch last year, now the company says it plans to raise prices of its products in some parts of the U.S., the Wall Street Journal is reporting.
Happy Great Recession, American beer-drinkers!
You will recall the angst caused among some stars-and-stripes beer drinkers last year when InBev purchased the iconic American brand for $49 billion, getting beloved Bud, Bud Light (the two biggest-selling beers in the U.S.), in addition to Michelob, Busch and dozens of other brands.
Now, the new landlord is jacking up the rent, the Journal reports.
"We do plan on taking prices up in the fall on the majority of our volume in the majority of the U.S.," Dave Peacock, president of AB InBev's U.S. division, said in an interview with the Journal. "The environment is very favorable, we think.
-- Frank Ahrens
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August 25, 2009; 3:30 PM ET
Categories: The Ticker | Tags: Anheuser-Busch, Bud Light, Budweiser, InBev
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