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Chinese search engine gains as Google exits

This afternoon, Google did what investors expected it would do all day long: It effectively pulled the plug on its search engine in China.

If you go to, you are redirected to, the search engine's Hong Kong site.

Google made the move because it no longer wanted to capitulate to the communist Chinese government's demands that Google censor search results of Chinese citizens.

Stock-wise, it looks so far like Google's loss will be Baidu's gain. Baidu, the state-owned search engine, is Google's big rival in China. Baidu trades on the Nasdaq like Google.

Today, Google closed down 0.45 percent at 557.50, as the overall Nasdaq went the other way, rising by 0.88 percent.

Meanwhile, Baidu closed up 1.77 percent at 579.72 today, beating the Nasdaq's daily gain by more than double.

Consider that for a minute: It costs more to buy a share of Baidu now than a share of Google. Remember the days when Google traded for more than $700 per share? Since the beginning of the year, as this cold war between Google and the totalitarian Beijing government has heated up, shares of Google are down 10 percent while shares of Baidu are up nearly 40 percent.

Baidu will do what Google will not: censor search results for Chinese citizens, keeping out any ideas and images that could possibly stir unrest or otherwise give the Chinese a taste of freedom of expression and other personal liberties.

How will this end? There is a real hunger for Google in China, as my colleague John Pomfret wrote in this recent piece, quoting a biologist who said, "If Google is blocked, we will see nothing but darkness."

Perhaps, as I wrote some weeks ago, Google can do what the U.S. government so far cannot: Make China tear down its Great Wall to the outside world.

Follow me on Twitter at @theticker

By Frank Ahrens  |  March 22, 2010; 5:11 PM ET
Categories:  Corporations , The Ticker  | Tags: Baidu, China, Google  
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Thanks for the news. I wondered how long this would take to happen and during the exit, about the redirect.

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Posted by: rritkonlyyou | March 22, 2010 9:37 PM | Report abuse

I knew Baidu would gain. I'm not exactly upset by the news. Long term this is just idiocy on the part of the CCP. It's as strategy doomed to failure.

Posted by: Nymous | March 23, 2010 4:38 AM | Report abuse

Sagging wrinkles and hanging breasts are signs of age and are part of gravitation's slow relentless handiwork. A wet fly weighs twice as much as a dry fly. I guess that didn't fly very well. A bee has two visual optima and one is higher up in the ultra-violet. Bragg wrote about uncertainty fiasco and this is a fiasco and the apparatus is jacked and hacked. We can count on the Post to throw some light on it. I'll be in the mud.

Posted by: tossnokia | March 23, 2010 10:07 AM | Report abuse

P.S. Keep me covert like 007 Post.

Posted by: tossnokia | March 23, 2010 10:09 AM | Report abuse

Seriously, could you have forgotten Google turning Chinese citizens' private information over to the Chinese Government? Google sold whatever coporate integrity it may have possessed.

Yet you paint them as white knights. May you take the time to reconsider.

Posted by: dunnage | March 28, 2010 6:43 PM | Report abuse

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