The talk is called "life lessons from an ad man," and the point is that "advertising adds value to a product by changing our perception, rather than the product itself, [and ] a change in perceived value can be just as satisfying as what we consider 'real' value." Interesting stuff.
November 16, 2009; 3:01 PM ET
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Posted by: jkaren | November 16, 2009 4:55 PM | Report abuse
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