I've never forgotten Stephen Waldman's admonition that "one of the great errors in modern policy is to confuse disclosure with information." The fact that we're forcing, say, credit card companies to disclose things doesn't mean anyone can understand what they're disclosing. Here, branding expert Alan Siegel shows how we can take forms that currently confuse everyone and make them crystal clear.
March 24, 2010; 12:38 PM ET
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