How much bad press can $100 million buy?
I'd assumed the slight deterioration in health-care reform's poll numbers since June was part and parcel of the deterioration in the Democrats' position since June, and the deterioration in perceptions that the economy is recovering. But Greg Sargent catches a New York Times story suggesting that there might be more to it than that:
Opponents of the legislation, including independent groups, have spent $108 million since March to advertise against it, according to Evan L. Tracey, president of the Campaign Media Analysis Group, which tracks advertising.
That is six times more than supporters have spent, including $5.1 million by the Department of Health and Human Services to promote the new law, Mr. Tracey said.
To keep things in perspective, though, the bill is almost exactly as popular -- and unpopular -- as the day it was signed into law. What's happened is that the bill got slightly more popular between March and June, and then slightly less popular again.
Posted by: rmgregory | October 27, 2010 7:11 PM | Report abuse
Posted by: JEP07 | October 28, 2010 8:39 AM | Report abuse
Posted by: stonedone | October 28, 2010 10:10 AM | Report abuse
Posted by: Levijohn | October 28, 2010 10:45 AM | Report abuse
Posted by: Iconoblaster | October 28, 2010 4:23 PM | Report abuse