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Melinda Gates on what nonprofits can learn from Coca-Cola:

By Ezra Klein  | October 12, 2010; 12:30 PM ET
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Good post. Melinda Gates is a great orator.

She is spot on about 2 points and wrong about one.

She is wrong about "real time data" being responsible for coke's popularity. When Coke grabbed huge chunks of the global market in the 60s and 70s, real time day by day data was unavailable.

When it comes down to it, Coke makes people want its product by marketing.

You can tell someone "if they drink a sweet beverage they will be happy" in a 30 second advertisement.

It is more difficult to teach safe sex or increased sanitation in 30 seconds. Can you imagine a successful "Wash your hands and be happy" campaign? No way.

Posted by: RisingTideLiftsAllBoats | October 12, 2010 2:50 PM | Report abuse

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