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Posted at 9:00 AM ET, 02/ 9/2011

AOL HuffPo AIL HufPo Huffintgon AOK

By Ezra Klein

Farhad Manjoo's got the lede of the week:

Are you wondering, "will AOL's acquisition of the Huffington Post be successful?" I bet you are, as that's been a common search engine query since the announcement earlier this week that AOL will buy the Huffington Post. Other ways you might phrase the question include, "AOL Huffington Post will work?" or "AOL and Arianna good idea?" But some people can't spell, so it's likely that a few are searching for things like, "AOL do I need dial-up to read HyffPo now?" or "Ariana Hiffington evil genius or just evil?" Well, any way you search for it, you're in luck, because you've arrived at the best page on the Web to tell you all you need to know about AOL acquiring the Huffington Post—or should I say, AOL acquiring HuffPo. Or, that is to say, AOL buying HuffPo. (HuffPo being the short name for Arianna Huffington's site, the Huffington Post, which has just been bought by AOL.)

Before I go on, let me stop and say a couple of more important things: Aol, Aol Acquires Huffington Post, Aol Buys Huffington Post, Aol Buys Huffpo, Aol Huffington Post, Huffington Post, Huffington Post Aol, Huffington Post Aol Merger, Huffington Post Media Group, Huffington Post Sold, Huffpo Aol, Huffpost Aol, Media News.

See what I did there?

Do you see what he did there? If not, click over. Anyone who spends a lot of time looking for news on the Internet should understand it.

By Ezra Klein  | February 9, 2011; 9:00 AM ET
 
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Next: How much more should the states cut?

Comments


This twitter is hilarious - the tweets like these are not allowed on the blogs.

The terms of service would never allow it. This site is forbidden.


http://twitter.com/#!/MayorRahmE


Rahm thinks that he is going to coast in - Too many people hate him for that

At this point, Rahm's fiscal proposals fall far short.

So, Rahm is running now - he is supposed to have his proposals ready - RAHM'S BUDGET FALLS SHORT AND FAILS TO ADDRESS THE PROBLEM. Any person voting for Rahm is making a mistake.

Cillizza might say the address of this page is @MayorRahmE on twitter, but I don't know about that.

.

Posted by: RainForestRising | February 9, 2011 9:08 AM | Report abuse

do people really use questions like that to do searches? (maybe I should google that)

Posted by: bdballard | February 9, 2011 9:54 AM | Report abuse

"Are you wondering, "will AOL's acquisition of the Huffington Post be successful?"
--------------------------------------
Nope, I'm not. In fact I've penned a new tagline for AOL.

You've got fail!

Posted by: illogicbuster | February 9, 2011 10:42 AM | Report abuse

Sorry Ezra, have to go against Annie on this one.

AOL will be out of business inside three years, and she probably was smart enought to retain the rights to the name.

AOL paid 5 times forward earnings, in an industry where 2 times is considered normal. Notice she took it virtually all in cash, 300 out of the 315 million, which was 40% of AOL's total cash on hand, indicating that she knows AOL has no future.

Finally, AOL gets about 40% of it's revenues from people who either don't know they're paying for it, or don't know they don't HAVE to pay for it. Not a business model likely to have any future.

In short order you can write how smart she is when has the Post to herself again, minus AOL, but plus 300 mil.

Posted by: johnmarshall5446 | February 9, 2011 10:46 AM | Report abuse

CNN was doing ok... until AOL acquired it.

Posted by: grat_is | February 9, 2011 10:46 AM | Report abuse

Hey Ezra, I thought you got fired because of your Journolist shenanigans. Guess that was just for public consumption until things blew over.

Posted by: DROSE01 | February 9, 2011 11:33 PM | Report abuse

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