Is the NYT's web site worth billions?
If you assume "average revenue per user" is the right way to measure value, and the valuation on the Huffington Post is even in the general ballpark, then that's what you get:
About 35% of the HuffPo’s users come form Google. They land on cleverly optimized content: stories borrowed from other (and consenting) medias that mostly generate blogging and comments. This is the machine that drove 28m unique visitors in January, which makes the HuffPo close to the New York Times/Herald Tribune audience of 30m UV. With one key difference: each viewer of the NYT websites yields an ARPU of $11, ten times more than the Arianna thing. Based on the HuffPo’s valuation, the NYT Digital would be worth billions.
| February 15, 2011; 9:29 AM ET
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