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Posted at 1:35 PM ET, 02/ 7/2011

Lunch Break

By Ezra Klein

I loved Chrysler's Superbowl ad last night:

The buzzkill take on this is that Chrysler might be owned by an Italian company come the end of this year. But as James Fallows says, "the factories and much of the supply chain are in the U.S." And more broadly, Detroit is still in the U.S., and if the major auto companies are able to make the "made in Detroit" label attractive to consumers, that'll mean more cars get made in Detroit, and perhaps more interest and investment comes to a city that has experienced more than its fair share of pain.

By Ezra Klein  | February 7, 2011; 1:35 PM ET
 
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Comments

"Detroit has experienced more than its fair share of pain."

Why is that? With it's overwhelming Democratic control of the the city's political process, and it's high level of unionization, this city should be a liberal utopia. But it is not. It is sad example of what the rest of the country will become if we ever believe that more Government spending is always the solution to any social problem.

Posted by: cummije5 | February 7, 2011 1:53 PM | Report abuse

I liked it too. Eminem does serious well if it's kept brief. I also liked the Hall's cough drops spot -- "a pep talk in every drop" -- very funny.

Posted by: bdballard | February 7, 2011 2:12 PM | Report abuse

So go buy a Chrysler Wonk Shady.

Posted by: jamusco | February 7, 2011 2:22 PM | Report abuse

Ha, ha, you would never make it in private equity Ezra1 The LAST thing that Fiat wants to do is own Chrysler. There is an IPO coming where it will quietly dump a good share of the stock at a big profit, since they obtained it essentialy for nothing.

Add in the amount they have taken out for running the company for the last year or two and you have the classic PE story of rob the company and then sell it to somebody, or best of all, have the general public take it off your hands.

Posted by: johnmarshall5446 | February 7, 2011 2:50 PM | Report abuse

It's not as good as the wonderful ad General Motors did during the 2008 Olympics: http://www.youtube.com/watch?v=uPT0UQ-4gog

But they still went bankrupt . . . patriotism cannot trump quality and price.

Posted by: masseydvt | February 7, 2011 3:02 PM | Report abuse

ezra, i know you're into the mashups -- the hood internet just released their newest today:
http://www.thehoodinternet.com/2011/02/mixtape-volume-five.html

haven't listened to it yet, but their last one was really, really good.

Posted by: Chris_ | February 7, 2011 5:02 PM | Report abuse

//cite
[G]iven that [Chrysler's] CEO also announced this past week that is seeking a "better deal" on government loans, it is likely that this ad had more to do with getting political support than selling cars. Besides, is spending millions on a Super Bowl ad appropriate for a company that received a taxpayer bailout to recover from a bankruptcy?

[...]

That's right: Chrysler took $15 billion from taxpayers, to which it wasn't entitled, and at an industry convention its CEO calls taxpayers a word that is defined as "someone who acts in a disreputable, unethical, or unscrupulous way, especially in the practice of law, politics and used car sales." Message received: "Taxpayers' money saved a car company from bankruptcy and all they got was this lousy Super Bowl commercial."
//end cite

http://washingtonexaminer.com/blogs/beltway-confidential/2011/02/chrysler-releases-6m-ad-while-requesting-more-taxpayer-dollars

Posted by: msoja | February 7, 2011 9:08 PM | Report abuse

Clerance Auto Insurance doesn't spend much on splashy TV ads, but in large surveys, its customers say clerance auto insurance is terrific in every way -- low prices, helpful customer service and no hassles over claims

Posted by: gailburke8 | February 8, 2011 1:45 AM | Report abuse

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