Developer Buys Full Page Newspaper Ad Touting 'Wonderful New Community Taking Shape' at Hunter Mill Road

Careful readers of The Reston Times may have noticed the full page color ad in Wednesday's paper taken out by K. Hovnanian Companies and WCI/Renaissance Communities.
The ad, on page A13, promotes the Parkview community, the proposed 226-acre development near Hunter Mill and the Dulles Toll Road. This is the project that is the target of criticism by many residents of the area who object to as many as 1,800 homes in their low density community.
What's striking about the ad is that it presents the Parkview project as if it has already been approved. It shows a photo of four townhouses as if they have been built. It describes Parkview as a community "taking shape" and "whose time has arrived."
But the project is a long way from approval. The county Board of Supervisors would have to change the comprehensive plan and approve the developer's rezoning request before Parkview could "take shape." The board probably won't get to that until next year.
Here is a text of the ad:

Headline: Two quality builders, one great community
Subhead: Between Dulles International Airport and Tysons Corner, a wonderful new community is taking shape.
Drawing on the inspiration of Reston to its west and the beauty of Lake Fairfax Park to its north, this proposed 226-acre community called Parkview will offer a wide variety of new home opportunities and easy acess to jobs, entertainment and transportation.
Best of all, two high quality builders with proven records of national homebuilders have come together to ensure that Parkview will be the best new place to live along the Dulles Toll Road corridor.
WCI/Renaissance Communities is dedicated to creating amenity-rich and environmentally sustainable communities. In partnership with Audubon International, they have created five of the 10 Gold Certified  Community Developments  in the world. In 2004, they were named America's Best Builder by the National Association of Homebuilders and Builder Magazine. You can see examples of their work in the Fairfax County at Kensington Square, which received the 2004 Finest for Living Monument Award for the most innovative community design.
K. Hovnanian Companies has dedicated itself to building communities of excellence since 1959. They are a Fortune 500 Company and have been recognized as one of Fortune's Top 100 Companies in the U.S. for four consecutive years for sound financial management. In Fairfax County, K. Hovnanian has helped build new communities like Cameron Station. Fairfax Gateway, and Coppermine Crossing. And, its Four Seasons at Historic Virginia won the Finest For Living award for Best Active Adult Community. They have also earned the prestigious National  Housing Quality Award.
At Parkview, these two builders are designing a mixed-use residential and commercial center to fit a wide range of budgets, neighborhoods linked with green spaces and trails, sensitive environmental areas preserved and protected, and with proffered improvements which will improve traffic and safety at the Hunter Mill Road and Dulles Toll Road, Parkview is a community whose time has come.
If you would like to learn more about Parkview, drop us an e-mail to: and we'll tell you how you can help make Fairfax County's most exciting new community a reality.
Ending headline: Parkview: Where I want to live ... How I want to Live

By Steve Fehr |  October 7, 2005; 4:00 PM ET  | Category:  Development, Growth
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