Take a Virtual Tour of FXVA

Check out the new interactive map at www.fxva.com. It features 360 degree panoramic views of some of the county's top attractions. Officials with the Fairfax County Convention and Visitors Corporation are hoping the new features at the site will help entice tourists to the area.

The visitors corp.released this press statement today:

"Visit Fairfax, the organization responsible for promoting Fairfax County tourism, is launching phase two of its new image campaign, designed to rally the support of major tourism stakeholders and introduce virtual tours of the county as a new marketing tool. The first east coast tourism destination to offer complete a panoramic look at every major attraction. Visit Fairfax will reveal the virtual tour, which will be available on www.fxva.com, to members of the tourism community on November 15th at The Barns at Wolf Trap.

The state-of-the-art virtual tour will be available starting November 15th and will allow visitors to navigate through a 360° tour of Fairfax County's major attractions, including space age innovations at the National Air and Space Museum Steven F. Udvar-Hazy Center, civil war sites, Tysons Corner shopping areas and more.

"This may be the first tourism website that allows visitors to experience almost the entire country from their own computers. It shows potential visitors in an exciting and dramatic way what a visit to Fairfax County would actually be like," says Visit Fairfax President and CEO Arnie Quirion, who added that one of the organization's major goals for the year is to build a web centric marketing program through the development of a world class website.

Since the September 26 brand launch, promoting the county's new identity as FXVA, Visit Fairfax has seen a 63 percent increase in visitors using the website's URL. Referrals from the fxva.com website to hotel websites are up 87 percent.  In addition, prior to the brand launch, the top search term driving visitors to the site was "Tysons Corner." "Fairfax County" is now the top search term.  "We find this extremely encouraging in our efforts to build awareness about the offerings of the county," said Quirion.

According to Visit Fairfax Chairman Jim Wordsworth, in addition to introducing the new virtual tours of the county, the event on November 15th is designed to rally the support of hospitality and tourism partners in continuing to establish the new FXVA brand. "One of the major findings of our market research was that people did not know they were in Fairfax County when visiting, said Wordsworth. "We are out to change that and turn the county into a well-known destination."

Visit Fairfax took control of the county's tourism promotion on July 1, 2004, and is funded by a hotel visitors tax.  The organization's mission is "to create and effectively market exciting products, programs, and activities that will distinguish Fairfax County as a premier tourism destination."

By  |  November 16, 2005; 3:11 PM ET  | Category:  Tourism
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