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Signing Off Made Simple

Last week, I had to make one last call to tech support at Presto, the "e-mail for people without computers" service that I recently wrote about. I needed to cancel my Presto account before the conclusion of the 90-day free trial provided by the company's PR department, after which my credit card would have been dinged for the monthly fee.

So I called the number for customer support, gave my name to the rep who answered, explained my situation and said I'd like to end the service--and after a few moments of typing, he said my account had been canceled. That was it: No "are you sure you really want to leave us?" interrogation, no attempted bribery with another three months of free service, just prompt fulfillment of my request. Amazing. It was the opposite of the experiences I've had canceling accounts with AOL.

I wouldn't have minded being asked a question or two about why I was leaving--you want to see a company make an honest effort to learn why customers are leaving--but Presto didn't even subject me to that.

A lot of tech companies go to extremes to keep their users on one leash or another. They'll offer them bundles of related services (so you can't change TV services without switching Internet providers too), encourage them to set up automatic payments from their checking accounts (ever tried to unwind one of these arrangements?), and sign them to long-term contracts with steep cancellation penalties.

Is there value in a service that doesn't indulge in any of these tactics? You tell me--and please, name names. I'd like to know of other companies that don't lock their exits.

(Or, if you have gotten the runaround from Presto when canceling service, tell me about that too.)

By Rob Pegoraro  |  August 20, 2007; 8:43 AM ET
Categories:  Pleasant surprises  
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Comments

I think it's great that they don't pull the AOL sale on you. That said, I'd be worried about the future of a company that doesn't even ask a single question of "why do you want to cancel." Perhaps they've found that the answer is usually "I just do", but I would think that some number of customers would tell them a decent reasons (couldn't get it to work; don't have use for it; too expensive) that would help them improve the product.

Posted by: ah | August 20, 2007 12:32 PM | Report abuse

Hopefully Presto's CRM software told the rep that you were a journalist and the account was linked to a review unit, not something you actually purchased.

Posted by: Anonymous | August 20, 2007 12:49 PM | Report abuse

I remember having a good experience with Dish Network a few years ago. They asked me why, I said I was moving and wouldn't be able to get satellite again at my new place, and they accepted it without question.

It's not just tech companies that can be problematic, though. Earlier this year I wanted to cancel a Discover card, that was an absolute nightmare that ended with me just yelling at the guy who wouldn't stop with the offers and pleas and refusing to accept "no" for an answer.

Posted by: Adam | August 20, 2007 1:09 PM | Report abuse

For the last 3 years when I've gone on vacation, I've signed up for an MSN dialup account. The first two years they had 3 month free trial periods going and I canceled after a month with no problems and received no pressure from the customer service reps I talked to. This year there was only a 1 month trial period and I went over that and was billed--but I can't hardly complain about that, after what amounted to a few months free the first 2 years (I'm mostly retired and take about a month visiting relatives). Again this year no pressure when I cancelled the account.

Posted by: Frank S. | August 20, 2007 1:13 PM | Report abuse

Rob, in your write-up, you said you explained the situation. This seems to mean they heard, "I'm a reporter who tested this for an article, not because it was something I was interested in..."

Yes, they might still have asked why you weren't keeping it, but most likely, your initial description filled in enough blanks.

btw, despite what I'd heard about AOL's notorious quitting nightmare, when I finally quit, several years ago, I was closing an account that I'd had since AOL's inception. The fellow on the phone noted my length of service with surprise and an apparently sincere, "we're sorry to be losing you!" And that was it. Canceled.

Posted by: Bush -- not related | August 20, 2007 1:32 PM | Report abuse

Make sure you save all correspondence or even your notes and record of their names while talking on the phone with the company, as it may be useful to prove the cancellation. I canceled one account with Verizon 2 years ago and was thankful I saved all the information, as they tried telling me I still had the original account in addition to a new family account! I was sure glad I had all the paperwork to prove my cancellation.

Posted by: rjrjj | August 20, 2007 3:48 PM | Report abuse

Years ago, I canceled AOL when I first got a cable modem. When the CSR asked why I wanted to cancel (I was actually getting a discount from AOL as a "charter member") I told him it was because I was going to cable internet. He told me he was jealous, and canceled with no further questions!

Posted by: Jeff | August 20, 2007 4:14 PM | Report abuse

I had little trouble canceling my AOL account years ago when DSL finally became available in my neighborhood. I told the guy that I was getting DSL, he pointed out that you could use AOL over broadband and I replied: "I know, but you guys don't have anything I want." No further hassle and it was gone.

I've heard the nightmare stories and always wondered how I dodged the bullet.

Posted by: Bob | August 20, 2007 4:27 PM | Report abuse

Rob,
Thanks again for coming out to the Loudoun Tech 2012 event put on by the Loudoun County Chamber of Commerce. Great stuff. I even own a MacBook thanks to your advice. I look forward to your Presto review. I just gave one to my grandmother yesterday. She's 96 and loves it.

Posted by: Grafton deButts | August 20, 2007 4:43 PM | Report abuse

Adam, I canceled my credit cards earlier this year, and the fellow I spoke to at American Express must have been working under the same ruleset as your Discover guy. After about the third go-round when I had to start ratcheting up my ire, his response was, "I'm just doing my job" - and I missed a zinger of a response: "Then please transfer me to the person whose job is to close accounts!"

The person at Citibank (whose 'cash rebate' credit card I would like to have kept, but that's another story) was quite professional and stayed on target, however; just a 'sorry to see you go / thanks for your business / have a good day'-type exchange.

Posted by: Charles | August 21, 2007 7:43 AM | Report abuse

Yeah, I would go with the theory that there might have been some notation in your account that it was for a review, etc. Otherwise, while it's nice not to get the "hard sell," it would hardly be good business practice not to at least ask why you were leaving or ask if you'd fill out some sort of "why are you quitting" questions on your way out. While annoying, they are one of the best ways to determine what you're doing wrong.

Of course, some people are always unhappy, and quit things all the time because they aren't "just so," and interviewing those people might be a waste of time...

Posted by: Bob T | August 21, 2007 9:06 AM | Report abuse

I can't say that I've ever had an easy time concelling tech service. I had a compuserve account for years, but I finally cancelled it. They still kept charging me. Many phone calls didn't resolve the situation. I actually cancelled the credit card they were charging to, but somehow they forced the charges through! It took multiple calls to my bank, and the threat of a fraud case, to get the charges stopped, and a refund made.

Posted by: Bob | August 21, 2007 4:39 PM | Report abuse

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