Choosing Cookie Clips
Earlier today, I served as a judge in the "Cookie Crumbles" contest. This wasn't about food, but the Internet kind of cookie -- the little text files that Web sites and Web advertisers save to your computer so the site can remember you upon your return.
In this contest, the industry group StopBadware.org and Harvard University's Berkman Center for Internet and Society challenged YouTube video authors to make a 2-minute video explaining what cookies do and what you might want to do about it.
Twenty-four people put together and uploaded short clips. Of them, five made the cut as finalists and awaited a vote from my fellow judges and I, as well as a roomful of people attending the Federal Trade Commission's "Ehavioral Advertising: Tracking, Targeting, and Technology" workshop near Capitol Hill:
madamelevy's "What's a Cookie With Mari?":
JSchaack's "Got Cookies?":
AlaskaRobotics' "What is a Cookie?":
munkeefunkee's "Cookies 101":
My fellow judges included Esther Dyson of EDventure, who didn't vote; Jeff Chester executive director of the Center for Digital Democracy; Alissa Cooper, policy analyst with the Center for Democracy and Technology; Michael Zaneis, vice president of public policy, Interactive Advertising Bureau; Lorrie Faith Cranor, associate professor, Carnegie Mellon University; and Tikva Morowati, described as a "designer, researcher, artist and community builder."
We discussed the technology and policy of cookies for about 30 minutes after watching each clip, then we voted.
This may show how out of touch I am: I thought the fourth entry, "What Is a Cookie?," offered the best summary of what these things are, what they aren't and what you should reasonably do about them (although the first and fifth videos were also pretty good). The audience, however, picked the third entry, "Got Cookies?" The judges' vote -- the only one that counted for the $5,000 grand prize -- was for the first, "Cookies."
Now it's your turn to vote: Which of these five videos do you like most?
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