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CES, Performing Arts Hotbed

LAS VEGAS--It's a noisy place, down on the show floor of the Central Hall of the Las Vegas Convention Center. Between the audio blaring from every speaker in sight and the chatter of thousands of attendees, it can be hard for an exhibitor to get anybody's attention.

So many of the companies here try to put on a show. They'll have performers come out and sing and dance while somebody chats away about whatever the product du jour happens to be.

For example, Sanyo hired a string trio--all, by some odd coincidence, young women in slinky dresses--to play as a representative talked up the company's phones. Casio, meanwhile, had breakdancers whirling in circles while a presenter filmed them with one of that firm's digital cameras.

It might seem a strange and expensive way to get some PR, but this tactic usually does work. (Hey, it got me to write this blog post!) I'm just happy that I have been spared, so far, from the most cringe-inducing variant of CES performance art: People singing popular songs with lyrics that have been rewritten to promote somebody's new gadget.

By Rob Pegoraro  |  January 8, 2008; 5:00 PM ET
Categories:  CES 2008  
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I would be very interested in testing out that 'handheld' laptop that was reported on either Mon or Tues.

If you could have PUBLICITY for QUALCOMM CONTACT ME DIRECTLY, I'd like to see just how useful it would be for Realtors.



Posted by: | January 9, 2008 2:18 AM | Report abuse

Ahhh,the Booth Babes. I remember them back in The Day, when I went to Comdex, back in the 90's.

I remember when After Dark came out with their Star Trek screensaver and the "Booth Babes" were actual After Dark programmers in ST:TOS uniforms on a bridge mockup. Yoiks!

OTOH, there was the FreeBSD Booth Babe. A hot model wearing a skin tight devil outfit. I think Dvorak got pictures of her.

Posted by: wiredog | January 9, 2008 9:27 AM | Report abuse

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