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Rock and Rolly From Sony

LAS VEGAS--The most curious gadget I have seen so far at CES is a small, spinning cylinder at Sony's booth called the Rolly. It's a combination of digital-music player, portable speaker set and, um, dancing robot.

As the Rolly plays a song stored in its 2 gigabytes of flash memory, it can also spin itself around and flap the covers of its speakers in tune to the beat.

( Watch a video on our CES video channel that shows what it looks like in action. )

You can also remotely control the thing from a Bluetooth phone, and you can program the sucker with new dance steps. It's supposed to go on sale sometime in the first half of this year; Sony won't name a price, but a publicist suggested that $500 could be a reasonable estimate.

Over a decade of going to CES has taught me that there's a market for anything, no matter how outlandish it might seem... but some of these markets can be rather small, and in some cases limited to blood relatives of the engineers who worked on the product. In my current sleep- and food-deprived state, I just can't say for sure how the Rolly will do.

By Rob Pegoraro  |  January 8, 2008; 10:26 AM ET
Categories:  CES 2008 , Music  
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What junior VP at Sony gave the green light for developing such a useless electronic product? (I was going to say useless gadget, but it doesn't really qualify as a gadget)

Posted by: Ken Kutaragi | January 8, 2008 1:46 PM | Report abuse

Stick it in a McDonald's Happy Meal.

Posted by: Bart | January 8, 2008 4:34 PM | Report abuse

....or let it roll around and vacuum the dust kitties from the carpet

Posted by: Tina | January 8, 2008 4:58 PM | Report abuse

...absolutely boring!!!! ....just about fell asleep watching it.

Posted by: Ral | January 8, 2008 6:06 PM | Report abuse

Just what the world needs, another battery powered device that does nothing useful, just wastes energy and in short order contributes a bunch of heavy metals to our landfills. Thanks again Sony.

Posted by: Robert17 | January 9, 2008 6:48 AM | Report abuse

This device really reminds me of the nabaztag/tag, the French wi-fi connected "rabbit" with programmable ears... yet that's apparently been a decent success.

There's a note on the Rolly and Nabaztag at, including links to the site (in Japanese) where you can download "motions" that other users have already created for their Rollys.

Posted by: Steve | January 14, 2008 12:45 PM | Report abuse

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