Yahoo Terminates Tagline Ads
At the end of last week, Yahoo quietly took a step to improve the experience of untold millions of e-mail users: It stopped sticking one-line advertisements at the end of messages sent from its free Yahoo Mail Web e-mail service.
The company announced the change in a cheerily sarcastic blog post:
You've almost certainly seen them before, but as of a few days ago you won't be seeing them again. Tagline advertisements (which were inserted at the end of email messages) were comprised of short messages for a variety of products, but are now comprised of nothing!
I for one am going to particularly miss the frequent Yahoo! Mobile ad (which replicated on each reply in a thread) encouraging folks to "be a better friend, newshound, and know-it-all" with Yahoo! Mobile, but I suppose I'll learn to cope.
I'm glad somebody at the company had recognized the silliness of these repetitive, eminently ignorable one-liners. The only time I ever paid particular attention to them was when I chose to post my reply to a message below the original text, in which cases I felt obliged to delete the tagline for the sake of neatness.
With Yahoo and Google's Gmail now delivering messages free of tacked-on ads, Hotmail and AOL (which has even stapled taglines to the outgoing messages of paying users) now look seriously behind the times.
Have you ever acted on any of these one-line ads? Can you even remember the contents of the last one you saw?
May 19, 2008; 12:12 PM ET
Categories: The Web
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