Amazon Takes a Long Lunch Hour
Amazon briefly debuted a new home page design earlier today. The Seattle-based Web retailer replaced its usual rich array of text and graphics with a white background and a single line of text that was almost profound in its elemental simplicity:
Http/1.1 Service Unavailable
I kid, of course. The renowned online store suffered an unusual outage that took it offline for about an hour and a half. It has yet to offer an explanation. When I called its New York-based public-relations firm, DBA PR, a receptionist said nobody was available. I'm waiting for a call back after leaving a voicemail message at the company's PR hotline.
This glitch, or outage, or whatever it was, probably won't cost Amazon any serious money, in relative terms. Although News.com's report estimated that Amazon loses $31,000 for every minute it's unavailable, a 90-minute outage would add up to "merely" $2,790,000. Heck, if you factor in the productivity boost gained when workers can't waste their day shopping online, this could be a net plus to the economy as a whole!
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