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Now playing on Twitter: the LeBron James unintentional comedy festival

Some lucky guy in America has a choice of potential employers, all desperate to overpay him, and now he's bragging about it on Twitter.

That individual, in case you have been living under a large rock or you really, really don't follow professional sports, is NBA star LeBron James. He has announced that he will announce his next team tonight--in an hour-long, primetime ESPN special, no less.

James, apparently worried that his choice would go uncovered by the traditional media, opened a Twitter account, "KingJames," a few days ago. This morning, he used his fourth tweet ever to invite feedback:

Good Morning! It's your chance to ask me a question about my decision, use #lebrondecision to submit and I'll answer them tonight.

Well, as some of you may have observed, the Internet is a wonderful medium for sarcasm. So amidst the expected "stay in Cleveland!" or "come to New York!" entreaties and foul-mouthed insults from sports fans elsewhere, other Twitter users have recognized the absurdity of the situation and reacted appropriately:

Question: How do you keep an idiot in suspense? Answer: I'll tell ya later.... #lebrondecision

Have you crossed over from regular villainy to cartoon super-villainy? #lebrondecision

I'm gonna watch #lebrondecision tonite just in case Kanye interrupts to remind us that Jordan was the best basketball player ever

(Sadly, this gem's effect has been dimmed by Twitter spammers repeatedly retweeting it.)

To be honest, I'd only watch #lebrondecision if he decided to get a sex change and play in the WNBA.

(That's from the fake Gary Busey Twitter account. It's unclear what the real veteran character actor thinks about the situation.)

And there have been multiple variations of this tweet: "[wireless phone manufacturer or carrier] just released a new Lebron James phone. It only vibrates, because it has no ring."

James might have wanted to check in first with such earlier experimenters in social-media marketing as Chevrolet, which four years ago invited Web users to remix a commercial for its Chevy Tahoe SUV. Users responded by putting together ads that touted the truck's role in sprawl, global warming, aggressive driving and "everything but running down the Pillsbury Doughboy," as Wired put it.

In this case, the silliness should pass tonight, and tomorrow we can find somebody else's egomaniacal narcissism to mock online. Until then, I'll make one other suggestion: Log off Twitter for the evening. Either the chatter about James' choice of employer will grow intolerable, or Twitter will crumple under the traffic first.

(OK, I suppose I should offer my own meaningless and uninformed suggestions about who James should play for. I dislike the Knicks almost as much as the truly insufferable Lakers and don't care for the Bulls or the Heat either; meanwhile, a bunch of my relatives live in the suburbs of Cleveland, and as sports fans they've all suffered enough. So Cleveland it should be--as long as paying James' exorbitant salary doesn't send the Cavaliers to Chapter 11 instead of a championship. But if you want any sort of expert insight, read Mike Wise's column instead.)

7/9, 10:47 a.m.: As tragically few news outlets have reported, LeBron James is going to the Miami Heat. I do not think you will find a more eloquent summary of this development than the front page of today's Cleveland Plain Dealer.

By Rob Pegoraro  |  July 8, 2010; 4:17 PM ET
Categories:  Digital culture , Social media  
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Posted by: fanofthings | July 8, 2010 4:38 PM | Report abuse

LeBron James announces that he will buy the Miami Heat, endorse the New York Knicks, marry two of the LA Clippers’ Spirit Dancers in a Utah ceremony in August, become Executive Vice President of Mining and Distribution for Polyus Gold (NJ Nets’ owner Mikhail Prokhorov’s gold empire) and play basketball part-time for the Cleveland Cavaliers.

Read the FUNNY article here:

Posted by: eye95 | July 8, 2010 4:50 PM | Report abuse

Checking up on Twitter this morning I noticed LBJ in the "trending worldwide". Why, I said to myself would there be a bazillion tweets about Lyndon Johnson? Hmmm, it took this child of the '60s (now in her 60's) around half an hour to figure out that LBJ was not referring to Lyndon Baines, Lady Bird, Linda Baines, Lucy Bird or indeed anyone named Johnson. Maybe some of us are too old for Twitter...

Posted by: rtzohar | July 8, 2010 6:55 PM | Report abuse

LeBron Who?? And why would anyone care what who-ever-he-is does??

Posted by: joeblotnik49 | July 9, 2010 7:28 AM | Report abuse

Hmm, was anyone really expecting him to stay? The real question was, would you rather live in Cleveland or Miami? Or for that matter Cleveland or any other godforsaken place on this earth?

Posted by: ozpunk | July 9, 2010 12:45 PM | Report abuse

I agree the LeBron show last night was the weirdest, stupid unsuspenseful piece of crap I have ever seen. When someone has an announcement that is on PRIMETIME, you at least expect a surprise, for EVERYONE except probably LEBRON knew he was going with the HEAT, no one really thought about anyone else. So, if you have an announcement SURPRISE YOU EGOMANIACAL DOPE, pick Memphis, Minnesota or the Wizards, you dont select the obvious because the obvious is not made for Prime TIME!!'

Earth to LeBron, you are the weak link, in the past the person who was the best, the strongest and the most powerful had his competitors join him, not vice versa, you should have gone back to school LeBron to see how it really works, from the days of the Romans to now. This is why they burn your jersey, you broke your contract and left to win a championship with overrated chumps that wouldnt and couldnt hold court with Wilt, Magic, Kareem, Maravich, Barkley, McGinnis, Hayes, Archibald, Malone, Karl and Moses....Walt, Russell, Laimbier (SIC) and others...we have entered the weak link of a Basketball Era, NCAA is far better than the NBA...Hey Michael c;'mon back at 50yrs of age and show these boys, YES YOUNG COCKY Ignorant boys how it is done. In 20 yrs. son who will just have a govt job will be worth more than any of you idiots 2o yrs from now. You will blow it all. and you aint worth it.

Posted by: Fred23 | July 9, 2010 6:52 PM | Report abuse

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