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Apple to get a new iLife, MacBook Air and... one other thing

Shortly after 1 p.m. Eastern today, Apple will introduce a new MacBook Air laptop, update its iLife multimedia suite and demonstrate some new features of the next version of Mac OS X.

Well, that's what I think. But the people who know for a fact aren't talking about it now; they're cooped up backstage on Apple's campus in Cupertino, Calif., rehearsing the presentation for the third or fourth time.

Today's rumors at least benefit from somewhat concrete sourcing--sightings of new tech-support categories on Apple's own site. As summarized by MacRumors, they include new categories for iPhoto 2011, iMovie 2011, GarageBand 2011, "MBA (Need Official Name)" and, vaguest of all, "Reserved 10 20."

It seems safe to assume that "MBA" stands for "MacBook Air," unless somebody at Apple has completely lost it and would rather let that laptop go two years without an update while it ships a new application aimed at business-school students.

As further proof, AppleInsider summarizes some recent reporting it and Engadget have done about the next MacBook Air laptop's features: It will be smaller, built around an 11.6-in. display, and it will add a second USB port (remedying the most annoying defect of the first Air) and an SD Card slot (which would leave the $999 MacBook as the only Apple laptop without that capability).

So there you have it. Anybody want to guess what "Reserved 10 20" will be? The comments are all yours.

(10:44 a.m. As with September's Apple TV event, Apple will apparently offer a live video feed of the festivities from its home page--but this stream, despite being "based on open standards," will only be viewable on some Apple devices.)

By Rob Pegoraro  | October 20, 2010; 8:50 AM ET
Categories:  Mac, Pictures, The business we have chosen, Video  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: Steve Jobs, tech pundit (annotated version)
Next: Apple updates: iLife '11, FaceTime on the Mac, Mac OS X Lion, Mac App Store, new MacBook Air models


How about an iPhone running Android OS!

Posted by: richnemie | October 20, 2010 9:31 AM | Report abuse

"Reserved 10 20" has to be code for a forum waiting to be named by Steve Jobs at the last second (it is 10/20 today after all). My guess: the announcement of the Verizon iPhone to be available in January.

Posted by: peter44 | October 20, 2010 9:41 AM | Report abuse

Steve Jobs will declare himself a deity and roughly 20% of Apple fans will immediately convert to Jobsism.

Well, okay, I don't REALLY think Steve Jobs will declare his own apotheosis, but you know if he did, there would be instant converts.

Posted by: MarylandBear | October 20, 2010 9:47 AM | Report abuse


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Posted by: ppshopping01 | October 20, 2010 10:04 AM | Report abuse

Steve will announce a way to auto-nuke spam in comments sections.

Posted by: wiredog | October 20, 2010 10:22 AM | Report abuse

The white iPhone 4!

Posted by: MzFitz | October 20, 2010 10:50 AM | Report abuse

hi all-

i agree with peter44... 10 20 is reserved to announce the iPhone launch on Verizon but it should be earlier than January. since the iPad is available on Oct 28th, i would think a Black Friday launch for the verizon iPhone..


Posted by: zaphod12 | October 20, 2010 11:22 AM | Report abuse

While I agree that the Verizon iPhone is the most likely, a $500 laptop would be a nice addition to the product line. Until then, families on a budget or who just don't want to pay for more computing power than they need will look elsewhere.

Posted by: Terrp | October 20, 2010 11:26 AM | Report abuse

Wouldn't the "not so mystery" product more likely be the OS X Lion announcement?

Posted by: canderson1 | October 20, 2010 11:53 AM | Report abuse

"Reserved 10 20" is an area 10 miles by 20 miles that's set aside to stack and count all of the money everyone's gonna spend soon. They'll be talking on Radios to one another and when someone asks, "What's Your 20?" the response will be, "By The Twenties!"

Posted by: realneil | October 20, 2010 12:27 PM | Report abuse

Rob, since Faster Forward doesn't really indicate the subject matter of your posts, please for the sake of full disclosure change the name of this blog to Apple and Facebook Press Releases.

And, really, what sites in this day and age still cannot prevent spam in their comments sections?

Posted by: Dawny_Chambers | October 20, 2010 12:28 PM | Report abuse

MBA? Well, with Steve making the presentation, it could be "Mind Blowingly Amazing!"

Posted by: stevegoldstein | October 20, 2010 12:31 PM | Report abuse


I am looking for insight into what I perceive to be the Apple breakthrough potential that will do what the iSeries has done to dramatically effect the whole industry.

1 When will OLEDS be introduced that will enable user configurable form factor? Ex. iPad that can be reduced in size to iPhone size, but be user reconfigured to iPaD size force. Apply this to laptops.

2 Clamshell laptops for the power user. ex. providing an AIR-like device with field upgradable hardware. Components that will use extended wireless, intuitive built-in encryption technology and techniques to make wireless use trusted, stronger DSP media processing, core OS in onboard flash. Integrating the onboard executable software space into a primary level detached RAM extension.

3 Built in hardware TRUST. ARMH appears capable of this today.Integrating optional hardware biometrics for access,TRUST is a breakthrough feature set. It is required to be a member of a 'cloud' community as well as key product discriminator.

4 Virtualization. The ability for a user (mostly casual) to switch between architectural environments should be reassessed for its true vale proposition. Walking and chewing gum is thought to be a valuable human trait. Internalizing the ability to retain familiarity with LINUand SYSTEM 7 and..... is a level well above the basic capabilities or desires of most users, Extreme multitasking is proving to be of negative value.

Apple appears to have an insight into the window of a set of potential user's psyche that eludes many of the providers of user technology.


Posted by: joelkruissink | October 20, 2010 1:12 PM | Report abuse

"Reserved 10 20." = "We'll tell you on October 20th?"

Posted by: nick_naym | October 20, 2010 1:42 PM | Report abuse

It is a good signal Steve Jobs is updating the Mac family. This implies he continues believing in the potential of the personal computers. Some observers thought in different way when they saw the iPad’s introduction. Domingo A. Trassens, Comlab Analyst.

Posted by: trassens-domingoalberto | October 20, 2010 3:18 PM | Report abuse

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