Facebook event: Fact-free speculation?
On Monday, Facebook sent out an irritatingly vague invitation to reporters:
You are invited to an event that will take place on Wednesday, Oct. 6 at Facebook. Registration for the event will begin at 10am. Additional details are included below.
Set aside the thought of this company expecting East Coast-based press to drop everything to follow that generic pitch. (I'd ask if they think they're Apple, but Apple PR usually gives at least a week's notice.) What would the news be?
It can't be yet another privacy-settings change, since the company allegedly got them right back in May. It's probably not a new feature; Facebook's Places check-in option debuted only seven weeks ago.
(Disclaimer: If you haven't already memorized the line about Post Co. Chairman Don Graham being on Facebook's board of directors -- or noticed the Facebook widgets on this page -- you must be new to this.)
Today's news could be the Facebook-branded phone I discussed, and largely dismissed, earlier.
But maybe it's just yet another redesign. Last night, TechCrunch cited employee leaks and Twittered reports of a new chat interface to suggest that the social network is about to drop yet another revised interface on its more than 500 million active users.
If that's the case, I can comfortably make two predictions:
1. The journalists who cleared their schedules to cover this event are going to resent Facebook PR.
2. Facebook users will rise up en masse to denounce the new look; tens of thousands will join Facebook groups protesting it and demanding that Facebook restore the old design. Six months to a year later, the process will repeat -- just as it did eight months ago, the last time Facebook redid its interface.
That's my largely reporting-free speculation; what's yours?
| October 6, 2010; 11:19 AM ET
Categories: Social media
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