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Posted at 11:12 AM ET, 11/23/2010

Apple posts Black Friday teaser. But who doesn't these days?

By Rob Pegoraro

Apple doesn't have sales like most other companies -- except for one day a year. Once again, its online store has posted the equivalent of a "Don't buy anything here until Friday" warning: a teaser for its annual Black Friday sale.


What does Apple have in store? MacRumors' summary of Apple's earlier Black Friday sales, going back to 2002, notes discounts of a bit less than 10 percent on new computers, with steep price cuts on software and third-party accessories. All are available online, as well as in Apple's frequently mobbed stores.

I can attest to the value of this deal; I bought the iMac I'm typing this on during last year's Apple sale. (That's "bought" as in "with my own money." For the millionth time: No, I don't get to keep the stuff I review.)

Most of the rest of the tech industry has already put their own Black Friday teasers, covered at length elsewhere (CrunchGear's summary of the deals is fittingly titled "Black Friday Week.") The Post is no exception. Keep visiting our Black Friday page to see what we've unearthed about the coming retail madness.

What sales are you looking out for? Bonus points if you can point to discounts available online. I've never seen the point in waking up in the predawn darkness to join the masses at a mall the day after Thanksgiving.

By Rob Pegoraro  | November 23, 2010; 11:12 AM ET
Categories:  Mac, Shopping  
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Rob, I am looking to buy a new Mac, but probably will skip the Black Friday event. I know you wrote it in the past, but what site should I check for news about upcoming products? Was it Mac Rumors or something else?

Posted by: ummhuh1 | November 23, 2010 2:24 PM | Report abuse

Hm. Just ordered an AppleTV for my nieces. FedEx tracking says its still in Hong Kong. Could it get cheaper than $99 on Friday? If so, can I just re-buy then return my current order (or will Apple be friendly enough to give me a discount credit on Friday anyway??)

Posted by: annoyed5 | November 23, 2010 3:01 PM | Report abuse

Had a chance to look at the Nook Color yet? Seems a decent little tablet.

Posted by: wiredog | November 23, 2010 3:21 PM | Report abuse

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