Apple ups some iTunes song previews to 90 seconds
You can now hear more of a song you're thinking of buying on Apple's iTunes Store. The Cupertino, Calif., company's digital-music outlet has extended its preview clips from 30 seconds to 90 seconds for some songs.
Apple informed record labels of the change in early November in e-mail messages that said, essentially, "if you don't like this, you can go sell your music someplace else."
But reports then suggested that every song longer than two-and-a-half minutes would get a longer preview, and that's not the case. Pink Floyd's roughly 24-minute opus "Echoes" only had a 30-second clip available when I checked this morning, and so did Fugazi's 2:53 "Waiting Room."
That said, even 30 seconds can be a long time in some cases: Minor Threat's "Straight Edge" only runs 45 seconds.
A slightly longer audition a song might not sound like a big deal, but in the historical context it is. Amazon's MP3 store--hint: often cheaper than iTunes--only offers 30-second previews. So do most other retailers and even publications that review music, though some may go up to 45 seconds.
That includes us. Back in my early days at the Post, one of my responsibilities was preparing clips for our Sound Bites dial-in service (this will sound crazy to younger readers, but we allowed readers to call in on a telephone, punch in a number and hear a low-fi preview of a song), and I was told that I should never record something longer than 40 seconds.
Are you finding some odd exceptions to iTunes' 90-second preview policy? Let me know in the comments if you've found any pattern to this.
| December 9, 2010; 11:03 AM ET
Save & Share: Previous: Reminder: What happens on the Internet stays on the Internet
Next: First whispers of the iPad2?
Posted by: pirate1 | December 9, 2010 1:24 PM | Report abuse
Posted by: rone1 | December 9, 2010 1:26 PM | Report abuse
Posted by: ummhuh1 | December 9, 2010 1:44 PM | Report abuse
Posted by: rbrtprt | December 9, 2010 3:27 PM | Report abuse
Posted by: greg421 | December 9, 2010 5:31 PM | Report abuse
Posted by: citigreg | December 10, 2010 8:37 AM | Report abuse
Posted by: carbon916 | December 10, 2010 10:26 AM | Report abuse
Posted by: midanae | December 10, 2010 10:49 AM | Report abuse
Posted by: Dunkin | December 10, 2010 11:24 AM | Report abuse
Posted by: Corn_Laden | December 10, 2010 11:54 AM | Report abuse
Posted by: shoestrade30 | December 10, 2010 8:14 PM | Report abuse
Posted by: Tim6555 | December 12, 2010 9:46 AM | Report abuse