Google Chrome innovates to help charities
On Wednesday, Google Chrome introduced its "Chrome for a Cause" add-on. The extension keeps track of users' open tabs and converts the number of tabs into donations to the one of five charities at the end of the session. For example, open 10 tabs and you've made enough to plant a tree or donate a book.
The initiative runs through Dec. 19.
Google certainly isn't the first company to use an Internet gimmick to raise funds for charity (or profit) but Chrome's latest effort is gaining momentum on Twitter as people compare how much they've donated to the causes. Mashable describes a "warm and fuzzy feeling every time we open another tab." And it didn't cost them a cent.
GamePro is also talking about gaming for charity, albeit using a more traditional model. They asked readers to make suggestions for the next Humble Indie Bundle, a set-your-own-price bundle of games worth $85, that raises money for the Electronic Frontier Foundation and Child's Play. The group has sold more than 114,000 bundles and raised over $850,000.
Let us know: Are you using tech for good this year?
| December 17, 2010; 10:02 AM ET
Categories: Games, Gripes
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