Online sales, smartphone use up in 2010 holiday season
Americans are using more technology for their holiday shopping needs this year, say two reports released over the weekend.
Fortune Tech reported over the weekend that online sales are up 12 percent over last year, according to a report issued by Internet marketing research company comScore. From Nov. 1 to Dec. 17, Americans spent $27.46 billion online, as compared with $24.5 billion last year. The research firm credits the jump to the Dec. 17 event Free Shipping Day and increases in computer hardware sales for items such as the Apple iPad, e-readers and laptop computers.
Smartphones are also becoming an increasingly important part of the holiday shopping experience. Mashable reported Monday morning that 30 percent of smartphone users use their phones to look for better deals while shopping in stores. Thirty-three percent of those surveyed said they used their smartphones to e-mail or text to alert someone else to a deal and 19 percent shared that information via social networks such as Facebook, Twitter or MySpace. Respondents also use smartphones to scope out deals, check inventory and find stores in the first place.
Mashable adds that, according to Nielsen, only 28 percent of U.S. consumers have smartphones, but projects that number will hit 49 percent by the end of 2011.
How do you use technology for holiday shopping? Has your smartphone become your go-to resource for the best deals, or do you prefer clipping coupons?
| December 20, 2010; 11:22 AM ET
Categories: Digital culture, Gadgets, Shopping
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