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Posted at 11:22 AM ET, 12/20/2010

Online sales, smartphone use up in 2010 holiday season

By Hayley Tsukayama

Americans are using more technology for their holiday shopping needs this year, say two reports released over the weekend.

Fortune Tech reported over the weekend that online sales are up 12 percent over last year, according to a report issued by Internet marketing research company comScore. From Nov. 1 to Dec. 17, Americans spent $27.46 billion online, as compared with $24.5 billion last year. The research firm credits the jump to the Dec. 17 event Free Shipping Day and increases in computer hardware sales for items such as the Apple iPad, e-readers and laptop computers.

Smartphones are also becoming an increasingly important part of the holiday shopping experience. Mashable reported Monday morning that 30 percent of smartphone users use their phones to look for better deals while shopping in stores. Thirty-three percent of those surveyed said they used their smartphones to e-mail or text to alert someone else to a deal and 19 percent shared that information via social networks such as Facebook, Twitter or MySpace. Respondents also use smartphones to scope out deals, check inventory and find stores in the first place.

Mashable adds that, according to Nielsen, only 28 percent of U.S. consumers have smartphones, but projects that number will hit 49 percent by the end of 2011.

How do you use technology for holiday shopping? Has your smartphone become your go-to resource for the best deals, or do you prefer clipping coupons?

Related Stories:

Holiday Guide 2010: Gift ideas for technophiles

By Hayley Tsukayama  | December 20, 2010; 11:22 AM ET
Categories:  Digital culture, Gadgets, Shopping  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: Zuckerberg visits Baidu search engine chief in Beijing
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First off, Happy Holidays, Rob.

I'm interested in how comscore calculates their figures. It seems unlikely that they have access to the financial records of every online retailer in the US. Their press release states the figures as facts, not projections. How exactly do they come up with this apparently precise data?

Posted by: Dawny_Chambers | December 20, 2010 5:59 PM | Report abuse

Oh, and Happy Holidays to you too, Hayley :)

Posted by: Dawny_Chambers | December 20, 2010 6:01 PM | Report abuse


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Posted by: goodlucky82 | December 20, 2010 8:48 PM | Report abuse

I've actually done as much shopping online as in stores this holiday season. And, while in stores, I use the discounting apps on my iPhone 4. I expect the trend to grow as more Americans purchase smart phones.

Posted by: query0 | December 20, 2010 9:58 PM | Report abuse

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