Amazon buys European online and DVD movie service Lovefilm
Amazon has agreed to purchase Lovefilm, an online and DVD movie service in the United Kingdom.
Lovefilm, called the Netflix of Europe, has more than 1.4 million members in the U.K., Sweden, Norway, Denmark and Germany. Amazon and Lovefilm have been working together since 2008 when Lovefilm bought Amazon's DVD service. The U.K. company offers DVD rentals, game rentals and online streaming.
According to the BBC, Amazon will be in competition with Netflix's planned expansion overseas. Netflix currently operates in the United States and Canada.
A press released from Lovefilm said the deal between Amazon and Lovefilm is expected to close in the first quarter of 2011.
| January 20, 2011; 9:42 AM ET
Categories: Computers, Digital culture
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