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Posted at 6:33 PM ET, 01/ 5/2011

Intel debuts 'Sandy Bridge' processors, makes Web-video pitch

By Rob Pegoraro

LAS VEGAS: Day zero of CES--the day before the show's formal opening--consists of a long series of press conferences by vendors talking up the products they'll be showing off on the floor over the rest of the week.

For me, the day led off with Intel, which put on an extended pitch for "Sandy Bridge," its nickname for its next generation of dual-core processors. Intel's presentation had a strangely old-fashioned feel to it, with its reliance of benchmark-test measurements showing that an i7 Sandy Bridge processor was "62% faster!" than last year's i7 at completing a set of video tasks.

Also old-fashioned: Intel's introduction of "Intel Insider," a set of video technologies and "digital rights management" controls tied to Sandy Bridge. It's supposed to make Hollywood studios feel at ease with offering movies for rent or download over the Internet at the same time they're in theaters. But it was only five years ago that Intel made a similar pitch at CES... and the resulting Clickstar service flopped.

By Rob Pegoraro  | January 5, 2011; 6:33 PM ET
Categories:  CES 2011, DRM, Internet TV  
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Next: Microsoft to ship Windows for ARM processors

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