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Posted at 8:28 AM ET, 01/ 7/2011

Lady Gaga, Polaroid announce Grey Label line

By Hayley Tsukayama


Lady Gaga was back this year with a big announcement for Polaroid, after being named a Polaroid creative director at last year's CES. The company and the songstress launched a new line of gadgets designed by Lady Gaga called the Grey Label. Yesterday the company debuted three of them: the GL10 Instant Mobile Printer, GL30 Instant Digital Camera and the GL20 Camera Glasses.

The GL20 Camera Glasses are sunglasses -- which Lady Gaga says are completely wearable -- that let you take a picture of what you're looking at and display the image on 1.5-inch LED screens on the lenses. It should be available later this year, though there's no word on pricing yet.


The printer is a Bluetooth-enabled device that allows you print the pictures you take on your phone immediately. "I love all the Polaroid Grey Label products but I'm the most excited about the printer," Lady Gaga said in a statement. "This product will revolutionize how we see photos. Your images will no longer die a death on your cell phone or digital camera." The printer puts out 3x4 prints. It is not, however, compatible with the iPhone. The printer will be available in May for a suggested price of $149.99.


The GL30 Instant Digital Camera is a combination of the traditional instant Polaroid printing and a digital camera. It's a 12 MP camera that lets you decide whether you want to print photos or not. Both the printer and the digital camera use ZINK technology, which does not use ink ribbons or cartridges, but rather prints by heating up colored crystals in the photo paper. It's also expected to launch later this year, with pricing to be determined.

Check out the press conference from Polaroid below:

By Hayley Tsukayama  | January 7, 2011; 8:28 AM ET
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Next: CES 2011: Day 2 preview


Better to say that the iPhone is not compatible with the printer, since Apple, in its infinite wisdom, refuses to enable the Bluetooth printing profile. Since the printer is just a PoGo printer all grown up, I'm sure it works fine with most Android devices, and even non-smart phones that offer Bluetooth connectivity, like my old Samsung M520.

This one is laid squarely at the feet of Apple and their locked down system.

Posted by: larrymac | January 7, 2011 8:42 AM | Report abuse

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