LivingSocial gaining on Groupon
Two months ago, LivingSocial, the Chinatown-based group discount coupon site, was hardly a blip on Groupon's radar.
Now, after a monster Amazon gift card deal that catapulted the company into the limelight, LivingSocial now sees more than half the visits that the industry leader does.
(Chief executive and co-founder Tim O'Shaughnessy is the son-in-law of Post Co. chairman Donald E. Graham. The Post also has a marketing partnership with the firm, as seen on this site's home page.)
When Experian Hitwise, analyzed visitors to the two sites a little under two months ago, Groupon visitors outpaced LivingSocial visitors at a rate of ten-to-one. A new analysis shows that, after the Amazon deal, the company saw a surge in subscribers that's continued to climb 80 percent. Meanwhile Groupon has seen its visitors decline by 20 percent.
The group coupon market is getting hotter and hotter, as Google and Facebook have both indicated that they're poised to jump into the fray.
| January 28, 2011; 12:25 PM ET
Save & Share: Previous: Tuning into car stereos at the Washington Auto Show
Next: It's National Data Privacy Day
Posted by: engeb0131 | January 28, 2011 1:26 PM | Report abuse
Posted by: megamelfina | January 28, 2011 4:23 PM | Report abuse
Posted by: tomtildrum | January 28, 2011 8:49 PM | Report abuse
Posted by: innovatefl | January 29, 2011 2:07 AM | Report abuse
Posted by: CoverDeal | January 29, 2011 8:46 AM | Report abuse
Posted by: steve97 | January 30, 2011 8:49 AM | Report abuse