Sony: 3D TV for everyone
LAS VEGAS--I haven't found a company more enthusiastic about 3D technology than Sony. Chief executive Howard Stringer (below) and other executives with the Japanese electronics giant adopted the theme "3D goes personal" for its news conference.
Beyond shipping the expected lineup of 3D high-def TVs, Sony will also ship a 3D-enabled Vaio laptops and 3D-capable versions of its Handycam and Bloggie video cameras that could let users make their own 3D movies. And it will launch a full-time 3D network called 3Net with IMAX and Silver Spring-based Discovery Communications.
Those consumer cameras, incidentally, will not require viewers to wear the usual active-shutter glasses to see the results in 3D on their own (tiny) built-in screens. They'll start at $250, for the 3D Bloggie.
Sony also showed off prototypes of a 3D visor you could wear to watch 3D content on a plane, as well as a portable Blu-ray player that would join those cameras in being "glassless." It's working on making glassless 3D work on full-sized TVs too.
That's a laudable goal--but I can't imagine that the prospect of an upcoming shift in formats will help this technology get any more momentum in the market.
Another unintentional acknowledgment of trouble came in Sony's announcement of an upcoming HDTV that will be able to receive Time Warner Cable programming without a separate cable box. If the industry had ever gotten its act together about standardizing on cable interfaces, you wouldn't have a "Time Warner-compatible TV," you'd have a cable-compatible TV.
Posted by: kritik1 | January 7, 2011 2:01 AM | Report abuse