Apple app store to offer subscriptions
Apple announced Tuesday that it will begin taking subscriptions through its Mac App Store for "all publishers of content-based apps."
Apple is using the same deal it has for The Daily for those publishers -- it will take 30 percent of subscriptions bought through the app store. However, if the publisher brings the subscriber to the app through its own Web site or by other means, the publisher gets 100 percent of the subscription money.
There's also a lot of complicated negotiation between what publishers and subscribers can do within an app and outside an app, but the gist of Apple's system is that a subscriber should be able to have equal access to non-app subscription features through a given app.
According to Apple's press release, subscribers can pick the length of a subscription as determined by the publisher (weekly, monthly, etc.) and manage subscriptions from a central list. Publishers are not allowed to offer outside (non-Apple) subscription deals from within an app, and have to provide their own system of authentication to let current subscribers take advantage of in-app features.
Publishers are required to offer any outside subscription deals to app subscribers as well, at the same price or less.
What do you think about being able to subscribe to content from within the app store?
| February 15, 2011; 10:35 AM ET
Categories: Apple, Digital culture
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