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Posted at 11:20 AM ET, 02/10/2011

iPad 3 to have Fall 2011 launch? Some say it makes sense

By Hayley Tsukayama

Thumbnail image for ipad_full.jpg Apple has yet to confirm the existence of the iPad 2, but there are already rumors that the third-generation of the company's popular tablet will be launched this fall.

The rumors started when blogger John Gruber wrote on his site, Daring Fireball, that the HP TouchPad's summer release would "bump up against the release of the iPad 3." Gruber has clarified that, saying his comments were his own speculation and not top-secret information. But the comment and Gruber's later justification for it has caused people to wonder if Apple might mix-up its production schedule and throw an iPad release in this fall.

Some reasons Gruber and others have offered:

A spring release doesn't make sense. Yes, the iPad was released last April and Apple loves to stick to its schedules. But right now the fall release is usually saved for iPod/iTunes announcements. Pushing an iPad announcement to the fall makes it less likely that people will expect another release before the holidays.

Conflicting reports about the display quality. Gruber is also saying that the fall release of the iPad won't be a full-blown third-generation tablet, but an iPad 2.5 with retina display. "I am nearly dead certain the iPad 2 is going to have the same display resolution and size as the current iPad," he wrote. "I am not so sure at all, though, that there won't be a double-resolution 2048 × 1536 iPad in 2011."

Apple's reportedly planning a "big fall surprise." TechCruch agreed with Gruber, adding that they have heard that Apple is gearing up for a major surprise in the fall. "Apple has a history of not resting on their laurels," Tech Crunch wrote. "That's perhaps the key reason why they've been so successful in recent years. And that's exactly why they strike with the iPad 3 in the fall."

The tablet field is getting crowded. HP's TouchPad made serious waves Wednesday, and the Motorola Xoom is breathing down the iPad's neck (and openly mocking the iPad.) With seemingly every other company in the world looking to take on the iPad, Apple is likely to want to shake things up again, and soon.

By Hayley Tsukayama  | February 10, 2011; 11:20 AM ET
Categories:  Apple, Gadgets, Tablets  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: Verizon iPhone 4 reactions
Next: A first look at the Verizon iPhone - and what that can't tell you


The new iPad 3 may actually be the 7.5 inch iPad "mini" that has been rumored previously.

Posted by: Fretboard | February 10, 2011 11:35 AM | Report abuse

Fretboard - actually, this is the 3D (not 3G) iPad that will be in stores for Xmas 2011.

3D visuals similar to Nintendo, first ship will be prob Thanksgiving for the wireless version.

Not sure about the screen resolution fix yet, and the standard model will be the one-camera version, with optional 2nd camera optional keyboard.

It works great!

Posted by: WillSeattle | February 10, 2011 3:11 PM | Report abuse

With my chronic prostate condition, I'm waiting for the I-PEED!

Posted by: JONWINDY | February 10, 2011 5:59 PM | Report abuse

the flurry of iPad 3 rumors have focused mostly around the obvious. But Ipad 2 also not published. let's take on the coming ipad 2.
Leaked Photos of the upcoming iPad 2

Posted by: zzisel | February 10, 2011 10:46 PM | Report abuse

Two things looks to me that iPad2 iOS is not going to be competition to Android 3.0 and that all those DOA gadgets that Steve God talked down so much, is the way Apple will move forward (7" and stylus). In my opinion they're in catching up mode in terms capabilities in reality US consumers for the most part just want the *cool* gadget.

Posted by: JuanitoT | February 10, 2011 11:35 PM | Report abuse

Gruber clarified? That's distorting the facts. He said from the very beginning in no uncertain terms that it was pure speculation with no intention of implying any real information. To say otherwise sounds more making excuses for jumping the shark.

Posted by: leicaman | February 11, 2011 10:54 AM | Report abuse

Keep in mind, that the original iPad was the first tablet out. So to say they're in catch up mode is mularky. These other tablets were designed after the iPad. I may be a sucker for apple, but after using their products for so long, i couldn't imagine using something else. once you use one apple system, everything else is streamlined

Posted by: stilllovetheskins | February 11, 2011 11:40 AM | Report abuse

Every time Apple sees a competitor appear on the market, they get the rumor mill started.

Apple starts by introducing an innovative product to the market. The don't put as many features in the product as they could so that they can maximize profits while keeping production costs down. As they continue to develop more capabilities, they still don't add them to their existing product lines because people are already paying as much as they can afford to buy their existing products.

When the competitor's product hits the shelves, Apple starts the rumor mill. People will then believe that in the next 2-3 months that Apple is about to start a new product in their usual price range (~$150 for iPod, ~$200 for iPhone, ~$700 for iPad,...). Instead of purchasing the competitor's product they will wait 2 months, then 3, then 4, 5, 6, 7,... until finally Apple brings out the new product.

The product doesn't live up to every expectation that the rumors promised. But apple doesn't need to apologize. They didn't make any promises. They didn't step up on a stage and say they would be introducing a new version of a product with the 3 or 4 new features that everyone wants. Instead, they start rumors that can't be traced back to them. If the new product doesn't have everything that everyone was led to expect, it's not Apple's fault.

So by the time Apple's new-improved product hits the streets with a few (but not all) of the features that we want, we have some money in our pockets (or a credit card that is only 90% maxed out instead of 100%) because we didn't buy the competitor's product. We discard our old product (like a 3G iPhone with a battery that only lasts 7 hours) and get a new (but similarly disappointing) product because we keep buying the hype instead of a competitor's product.

Posted by: reston75 | February 11, 2011 6:40 PM | Report abuse


I liked reston75's comment. Personally, I never buy the first gen of anything, especially from Apple. Apple has a better version coming right behind it, and it will be significantly better than the gen before it. I hate the way they do business. Their gadgets are cool, and i like tinkering with my friends ipad, but until it actually works like computer/phone, It doesn't suit any need. Its just cool. Cool doesn't justify the price, cuz I don't make much. Function would justify it. That's a long way off because Apple wants to milk every dollar they possibly can. As far as releasing a new ipad in the spring, and then another in the fall, I call foul. FOUL! We seem to put up with corporations treating us without respect in this country. Its a tragic flaw.

Posted by: oo7 | February 11, 2011 7:34 PM | Report abuse

This is a bullshit journalism piece. There is no news. Gruber knows nothing. Nobody does and there is nothing to learn from this. The article posted is akin to Entertainment Tonight for electronics. Should be banished from Speculation isn't news. And this isn't even close to speculation. One person's viewpoint from a hill (Philadelphia) so far away from Cupertino.

Posted by: wswail | February 12, 2011 12:07 AM | Report abuse

Soooo,,,after all that...will there be an iPad in the fall or not?

Posted by: peauxsucent888 | February 12, 2011 11:40 AM | Report abuse

FOUL! We seem to put up with corporations treating us without respect in this country. Its a tragic flaw.

Posted by: oo7 | February 11, 2011 7:34 PM | Report abuse

here's a great solution: don't buy one!

last i checked, Apple was in the business of making money. their formula has been successfully (hugely successful) for the past 10 years.

as soon as their next gen is a minor upgrade, i will pass. but i'm not going to blame them for strategically releasing their products.

Posted by: interestingidea1234 | February 12, 2011 12:19 PM | Report abuse

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