The Daily: Live tweeting the launch of the Rupert Murdoch-Apple iPad app
Murdoch taking the stage now, thanks Steve Jobs for his contributions to tech and is "honored" to partner with him. #TheDaily
Hayley Tsukayama
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Murdoch says will combine best of trad. journalism and new tech. "iPad demands we completely reimagine our craft" #TheDailyHayley Tsukayama
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Murdoch says The Daily is "transformative," saves money without needing to print, etc., will be for 14 cents a day. #TheDailyHayley Tsukayama
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Murdoch hands over to John Miller, Jesse Angelo and publisher Greg Osberg #TheDailyHayley Tsukayama
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The Daily up on screen, leading with Egypt. Looks like a magazine cover, The Daily has a correspondent in Cairo. #TheDailyHayley Tsukayama
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Showing off interactive photos, high-def videos. #TheDailyHayley Tsukayama
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Carousel navigation, like iTunes album art cover display, lets you swipe your figure through thumbnails to browse. #TheDailyHayley Tsukayama
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"The Daily is not an island," will let you post to Facebook, Twitter, e-mail, clip to save to later, add text, audio.Hayley Tsukayama
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Built components to bring Twitter directly into a story by tipping to landscape view #TheDailyHayley Tsukayama
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Built components to bring Twitter directly into a story by tipping to landscape view #TheDailyHayley Tsukayama
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Sports fans: Customize your sports section by team, Daily aggregated player tweets. #TheDailyHayley Tsukayama
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First two weeks are free, courtesy of Verizon #TheDailyHayley Tsukayama
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Eddy Cue on stage #TheDailyHayley Tsukayama
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There's your market, I guess. Cue says 200 million news apps downloaded by iPad usersHayley Tsukayama
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Daily is Interactive, customizable. Don't have to live in Wisc. to get the Packers as home team, Cue says.Hayley Tsukayama
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Can bill weekly at 99 cents or yearly for $39.99 #TheDailyHayley Tsukayama
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Ah, the photo op. Cue and Murdoch seeing stars. #TheDailyHayley Tsukayama
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The Daily will have 360 photos you can interact with by moving around with your fingers, incredibly detailed #TheDailyHayley Tsukayama
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Q: How is back issue content handled? A: Saved articles, can find archived on web, working on more internal archiving function. #TheDailyHayley Tsukayama
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Q: How measuring for ads? A: Have tech built into app that will do that, intend to be cutting-edge to build in metrics for ad comp #TheDailyHayley Tsukayama
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Q: When will you call this successful? A: Murdoch says The Daily's low costs make it fin. easy to succeed.Hayley Tsukayama
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Q: Breaking news? A: Can bring in Twitter feeds, link out to Web, tickers, can drop in new page any time. Not once a day. #TheDailyHayley Tsukayama
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At the same time, The Daily will be a bit more curated, not constantly bombarding people with content #TheDailyHayley Tsukayama
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Q: Political tone? Have said more centrist A: New brand, new voice, in terms of ed. page, love America, believe in free people. #TheDailyHayley Tsukayama
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Q: Why focus on launching Daily instead of exis. brand? A: WSJ on iPad made Murdoch think about Daily, led to this #TheDailyHayley Tsukayama
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Q:How long Apple only? A: Murdoch expects to be on all major tablets but this year and maybe next year really belong to Apple. #TheDailyHayley Tsukayama
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Murdoch says he tries to play iPad games, but his 7 year olds beat him every time. Big laughs. #TheDailyHayley Tsukayama
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Angelo: Want great content, a little wit, verve, attitude, punch. Pics and video so immersive, want to create content ppl spend time withHayley Tsukayama
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Q: Jobs said anything about product, thoughts on launch? A: Murdoch says he called last week, believed app was terriffic #TheDailyHayley Tsukayama
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Q: How can you search for this content? Apps not easy to search. A: Focused on this medium, device and audience, Web requires compromisesHayley Tsukayama
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Q: Will any be available same-day on Web? A: Technically mirrored on Web, but expect most stuff solely on iPad. (1/2) #TheDailyHayley Tsukayama
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(2/2) But Web obv. d/n have the same functionality as iPad.Hayley Tsukayama
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Q: Will Daily be free online? A: Can't go to thedaily.com and see pages, but friends can content you share for free.Hayley Tsukayama
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Q: How will redefine ads? A: Terrific marketing enviro. with text/vid/aud, encourage adv. to produce for #TheDailyHayley Tsukayama
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Murdoch: Can touch a picture and it turns into vid., can make link in ads to "tell me more about this" #TheDailyHayley Tsukayama
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Q:Any observ. about demographics? A: Everybody. #TheDailyHayley Tsukayama
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Q: Why subscrip and not free? A: Can tell advertisers who's looking, better class of adv at better rate #TheDailyHayley Tsukayama
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#TheDaily will be live in Apple Store in 10 min.Hayley Tsukayama
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That's a wrap, folks. Thanks for following along. #TheDailyHayley Tsukayama
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By
Hayley Tsukayama
| February 2, 2011; 12:10 PM ET
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Apple
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