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Posted at 10:52 AM ET, 02/ 8/2011

OnStar reads your Facebook feed to you

By Hayley Tsukayama

A Super Bowl commercial for the Chevy Cruze gave a wider audience a peek at the Facebook integration service that OnStar announced in October.

The commercial showed a young man, fresh off a first date, turning to Facebook to find out how it went. The OnStar beta testing page for the feature says that users can also update their own statuses by talking to the OnStar system.

At the Consumer Electronics Show, OnStar, which has been a GM-exclusive product, announced its core services, such as navigation, crash response and security, would be available in most cars starting in Spring 2011.

Here's the commercial, in case you missed it:

By Hayley Tsukayama  | February 8, 2011; 10:52 AM ET
Categories:  CES 2011, Car Toys, Gadgets, Shopping, Social media  
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First, that was a stupid commercial. Really, he couldn't wait to get home to check facebook? And in a world where smartphones are ubiquitous, he decides to use OnStar for status updates? Second, unless this guy has only 1 friend on facebook (which happens to be the girl he just had a *first* date with), he's going to have to wade through a bunch of farmville status updates before getting to this particular one.

Posted by: tundey | February 8, 2011 1:55 PM | Report abuse

"Second, unless this guy has only 1 friend on facebook "

If he's so insecure he can't wait to get to the next stoplight to check the status on his phone, it's poosible he does only have one friend.

Anyway, all ads (esp Super Bowl ads) require a suspension of disbelief. That text-to-speech RSS technology has the potential for a lot of useful applications ("tornado ahead", etc), so I'm glad they're pushing it. But it's already available on most smartphones.

Posted by: novanglus | February 9, 2011 10:43 AM | Report abuse

I'm a bit confused with this post. When you say it "would be available in most cars starting in Spring 2011" is this still only GM cars, or are the expanding to other brands?

Posted by: mskidz | February 10, 2011 10:08 AM | Report abuse

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