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Posted at 10:09 AM ET, 02/25/2011

Sony PSP price drops to $129.99

By Hayley Tsukayama

Sony announced via its Playstation blog that the PSP will sell for $129.99 -- a $40 drop. PSP Entertainment Packs will now retail for $159.99.

Sony is likely slashing the price in preparation for its next-generation portable, code-named the NGP, which will launch in Japan later this year and is expected in time for the holiday season. The PSP has sold 23 million units North America and more than 67 million worldwide, according to Sony.

The new pricing starts on Feb. 27.

The company will be launching a new ad campaign marketing the portable on networks including FOX, MTV and ESPN:

Related stories:

Sony reveals new portable, code-named the NGP

By Hayley Tsukayama  | February 25, 2011; 10:09 AM ET
Categories:  Gadgets, Gaming  
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Posted by: gretaoshiro | February 26, 2011 2:06 AM | Report abuse

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