Super Bowl ads: Tech edition
Somewhere between the Doritos ads and the endless car commercials, tech companies made their pitches to consumers during coveted Super Bowl advertising airtime.
Competing group-discount sites Groupon and LivingSocial squared off, though it's hard to say at this point who came out on top. LivingSocial's gruff cross-dresser was a hit, but Groupon's two ads are generating a lot of buzz and controversy this morning.
The company's play on commercials for charity haven't gone over so well with some people, and are largely being labeled one of the greatest flops of last night's ad lineup.
Groupon addressed the backlash with a tweet last night highlighting their own, real charitable work:
Support Tibet's largest charity here: http://savethemoney.groupon.com/
Motorola not-so-subtly took on Apple with its dystopian commercial for the Motorola Xoom, where white earbud-wearing clones cut themselves off from human interaction. A play off of Apple's iconic 1984 ad, the Xoom promises to change the world:
The Daily, the News Corp. publication for the iPad also showed up larger-than-life with this ad, which has gotten mixed reviews, and isn't even on the ballot for best commercial over at Hulu's AdZone:
(Though you kind of have to love the super-geeky "Hello World" reference.)
Other tech ad offerings included eTrade's talking babies; Joan Rivers' turn as a GoDaddy.co girl; OnStar's new Facebook news feed reading feature; an ad for the Xperia Play; and Salesforce's new venture, chatter.com, hawked by half-time act The Black Eyed Peas.
Topping most people's lists for the best ad of the night is Volkswagen's geektastic charmer about being a kid and using The Force:
Darth Vader's never been so sweet.
| February 7, 2011; 8:57 AM ET
Categories: Apple, Car Toys, Gadgets, Gaming
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