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Posted at 10:23 AM ET, 03/ 8/2011

Facebook, Warner Bros. team up for in-network movie rentals

By Hayley Tsukayama

"The Dark Knight" may be a few years old now, but it's getting new life as the first title offered up for rent through a partnership between Warner Bros. and Facebook. For 30 Facebook credits, which converts to about $3, you can watch the movie in your browser. Warner Bros. plans to expand the titles available for rent and purchase in the coming months.

There are a couple catches. For one, the offer isn't valid in all states. Second, to watch the movie, users have to essentially allow Warner Bros. permissions to your account just like any other app. If you don't allow the app access to your information, which includes your demographics, list of friends and any shared information, you can't watch the movie.

Agreeing to grant those permissions gives you access to the movie for 48 hours, during which you can play and pause and, of course, keep sharing and posting to Facebook.

(Post Co. Chairman and chief executive Donald E. Graham sits on Facebook's board of directors, and the newspaper and many Post staffers use Facebook for marketing purposes.)

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By Hayley Tsukayama  | March 8, 2011; 10:23 AM ET
Categories:  Facebook, Internet TV, Privacy, Security, Social media  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati   Google Buzz   Previous: Adobe releases Flash to HTML5 converter
Next: Report: Apple iOS 4.3 may drop Tuesday

Comments

The potential app. agreement between facebook and Warner Bros. to allow users to rent or purchase movies using facebook and your data.
Warner Bros states that,"Agreeing to grant those permissions gives you access to the movie for 48 hours"... LOL
Why aren't these companies requesting the use of your data held to a similar requirement
for example if you allow me access for 48 hours, my data should automatically expire after 48hours..hmmmm...
David L Payne Sr

Posted by: dlpayne1 | March 9, 2011 6:22 PM | Report abuse

Actually, "Stag Night of the Dead" was the first movie rental like this on Facebook. The film was published with the Dynamo Player in an app designed by Mike Busson. You can find a variety of these films here:

The award-winning Oscar contender, Gone Fishing:
http://www.facebook.com/GuerillaFilm?sk=app_196664437017953

The original DIY pay-per-view Facebook app for Stag Night of the Dead:
http://www.facebook.com/zombiemovie?sk=app_182020141839638

The controversial, honest and insightful documentary "Cowboys in Paradise":
http://www.facebook.com/pages/Dynamo-Player/148380195221679?sk=app_20322...

Posted by: anon_social | March 10, 2011 1:35 PM | Report abuse

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