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Census Bureau unveils ad campaign

By Ed O'Keefe


Watch a new TV ad promoting the 2010 Census (Video by U.S. Census Bureau)

By The Post's census and demographics correspondent Carol Morello:

It will be hard to escape hearing and reading about the 2010 Census in the next few months.

The Census Bureau's $133 million advertising campaign unveiled Thursday morning begins with a television spot that will air Sunday night during the Golden Globe Awards. Three more television ads will run during the Super Bowl broadcast in February urging people to return the census forms that will be mailed in mid-March.

With its campaign compressed into the next three months, the Census Bureau will briefly be the single biggest advertiser in the country. It will spend about 50 percent more than the next biggest advertiser, Proctor and Gamble, said Steve Jost, communications director for the agency.

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By Ed O'Keefe  | January 14, 2010; 1:40 PM ET
Categories:  Census  
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