Latinos, youth say they're unfamiliar with the Census
Roughly a third of Hispanics and the same proportion of the nation's young people are unfamiliar with the U.S. Census, and less than half of Hispanics say they will definitely fill out their forms later this year, researchers reported Wednesday.
The Pew Research Center polled more than 1,500 adults last week as part of a series of surveys on the decennial headcount. It found that 9 in 10 Americans describe the Census as very or somewhat important for the country and roughly 8 in 10 said they will definitely or probably participate.
Most Americans are also aware that the Census helps determine congressional representation, and slightly more than two-thirds correctly stated that it is not used to locate or identify illegal immigrants. Only 31 percent of respondents realized that the Census is required by law.
Along partisan lines, 71 percent of Democrats say the Census is important, while 56 percent of Republicans agree. Republicans are less likely to participate in the Census, but are more likely to have heard of the Census than Democrats, the research showed.
The survey's release comes just days after the Census Bureau aired its first national television commercial, during NBC's coverage of the Golden Globes. The bureau's $133 million advertising campaign across TV, radio and the Internet is part of a $340 million campaign to promote the once-a-decade count.
Though $61 million is set aside for English language media, $25.5 million will be used to target Hispanic audiences. Another $23 million will help reach African Americans, and $13.5 million will be spent to advertise in several Asian languages.
Some black newspaper publishers have complained that the agency's ad budget for African American media is inadequate.
Read more about the survey on the Pew Research Center Web site.
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Posted by: dialogopr | January 22, 2010 1:55 PM | Report abuse
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