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President Obama stars in new Census PSA

By Ed O'Keefe

If the Census Bureau's Super Bowl ad didn't fit your tastes, perhaps you'd prefer a message from President Obama instead?

The commander in chief lends himself to a new public service announcement touting the decennial headcount, continuing a tradition started by his predecessors that also served at the start of a decade.

"When you get your Census form in mid-March, take about 10 minutes to answer 10 questions -- remembering to include everyone in your household," Obama says in the video. "Because we can't move forward until you mail it back.”

Obama's "mail it back" message will be echoed in the coming weeks by several Census advertisements set to run across television, radio, newspapers and the Internet.

George H. W. Bush and Bill Clinton starred in similar PSAs in 1990 and 2000.

Broadcasters will get access to the PSA starting Friday, the agency said. Census officials are encouraging broadcasters to air it as part of their normal PSA offerings through April.

The Census Bureau recently took flack for its paid advertising efforts: A 30 second Super Bowl ad was deemed too off-message by some media critics and Republican lawmakers questioned the agency's decision to buy the ad time. But Census officials argue that any advertising and publicity -- good or bad -- helps raise awareness and increase participation levels.

Leave your thoughts in the comments section below

By Ed O'Keefe  | February 18, 2010; 1:34 PM ET
Categories:  44: Obama's Washington, Administration, Census  
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You cannot trust the US government to tell the truth, just as they are highly suspect about the amount of illegal immigrants settled on American soil. Also are you aware that Acorn, the fraud involved consortium of organizations is also working for the Census, after all the voter fraud and criminal activities. My guess is, they will use the Decennial US Census to to find, arrest and deport millions of foreign nationals who broke immigration laws? I know quite a few Americans, who refused to be tallied, because they are counting illegal aliens who have ignored our laws.

Posted by: infinity555 | February 18, 2010 10:36 PM | Report abuse

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