President Obama stars in new Census PSA
If the Census Bureau's Super Bowl ad didn't fit your tastes, perhaps you'd prefer a message from President Obama instead?
The commander in chief lends himself to a new public service announcement touting the decennial headcount, continuing a tradition started by his predecessors that also served at the start of a decade.
"When you get your Census form in mid-March, take about 10 minutes to answer 10 questions -- remembering to include everyone in your household," Obama says in the video. "Because we can't move forward until you mail it back.”
Obama's "mail it back" message will be echoed in the coming weeks by several Census advertisements set to run across television, radio, newspapers and the Internet.
George H. W. Bush and Bill Clinton starred in similar PSAs in 1990 and 2000.
Broadcasters will get access to the PSA starting Friday, the agency said. Census officials are encouraging broadcasters to air it as part of their normal PSA offerings through April.
The Census Bureau recently took flack for its paid advertising efforts: A 30 second Super Bowl ad was deemed too off-message by some media critics and Republican lawmakers questioned the agency's decision to buy the ad time. But Census officials argue that any advertising and publicity -- good or bad -- helps raise awareness and increase participation levels.
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| February 18, 2010; 1:34 PM ET
Categories: 44: Obama's Washington, Administration, Census
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