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Postal Service official to resign

By Ed O'Keefe

The U.S. Postal Service official responsible for the popular "If it fits, it ships" advertising campaign is resigning and plans to return to the private sector.

Robert F. Bernstock, a former Vlasic Foods and Scotts Miracle-Gro executive, will leave the Postal Service on June 4, the mail agency announced Wednesday.

Postmaster General John E. Potter hired Bernstock in 2008 on a two-year contract to oversee the new Mailing and Shipping Services division. He emerged as one of Potter's top lieutenants, tasked with generating new revenue streams for the cash-strapped agency. Bernstock's decision to leave was not prompted by disagreements with Potter or other agency management, according to a source familiar with the move.

The mailing and shipping team oversees product management, product development and retail services, which generate more than $65 billion in annual revenue. Among other things, Bernstock developed the Priority Mail flat-rate box and the “Simpler Way to Ship” ad campaign. He also launched an experimental effort to sell greeting cards in some post offices and recently announced a deal with Hallmark to sell packages of greeting cards with postage-paid envelopes.

But Bernstock faced criticism and embarrassing news reports for rewarding six-figure, no-bid contracts to former colleagues from Vlasic, Scotts and Nutrisystem. The Postal Service recently announced it will not renew at least two of those deals.

By Ed O'Keefe  | May 12, 2010; 11:45 AM ET
Categories:  Agencies and Departments, Revolving Door  
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Congratulations to Potter for bringing in a
mainstream manager on a short term contract to energize postal management.

The talent at postal management is severely limited by Congressional oversight, which denies their opportunity to compete fairly with the other delivery services.

Hopefully that will be eased or change in the near future.

Posted by: COWENS99 | May 13, 2010 1:58 PM | Report abuse

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